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Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue

Marketing analytics firm AppsFlyer soars past $100 million in annual recurring revenue

Mobile attribution and marketing analytics firm Appsflyer has reported annual recurring revenue of over $100 million in Q3 2018.

The company believes the increase is thanks to its services and products being used in 85,000 apps.

Appsflyer claimed that revenue is increasing by 100 per cent every 12 months. Its software can now be found on almost seven billion mobile devices, up from last year’s 4.5 billion. In the last 12 months, it has made deals with high-profile customers like eBay, NBCUniversal, Adidas, Hyundai and Coca-Cola.

High Flyer

“As a customer-obsessed company, our mission is to empower clients to achieve their goals by building best-in-class technology and products,” said CEO Oren Kaniel in a statement.

“As more businesses continue recognizing that an attribution platform is a mission-critical tool, I’m humbled that more top brands, agencies, and developers than ever trust AppsFlyer to help them make better marketing decisions, protect their ad spend from fraud, and fuel their own data-driven marketing innovations.”

Appsflyer is also responsible for releasing regular market performance index rankings. The most recent report revealed three out of four mobile apps with a dedicated marketing budget are running campaigns on Facebook.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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