Mobile marketing outfit Tenjin has been named an official mobile measurement partner for messaging app Snapchat.

Tenjin’s tools help marketers monitor the performance of app install campaigns by metrics such as retention, revenue and return on investment.

By partnering with Snapchat, the analytics platform’s users can now better optimise their install campaigns through Snap Ads, Lenses and Story Ads.

Performance optimisation

“With 188 million unique users on Snapchat every day, it’s more important than ever for marketers to apply high-quality analytics and growth data to their Snapchat advertising campaigns,” said Tenjin CEO Christopher Farm.

“We are excited to join forces with Snap Inc. as a mobile measurement partner, allowing marketers to optimise their campaigns for maximum ROI by tracking performance at a depth and granularity that is unprecedented in the industry.”