Money, money, money: Find out all about monetisation with our Pocket Gamer Connects London Monetiser Track

Track featuring the hottest trends in the marketing and monetisation landscape

Money, money, money: Find out all about monetisation with our Pocket Gamer Connects London Monetiser Track

With Pocket Gamer Connects London only two weeks away, it’s time for another dive into the speakers and sessions taking place this January 21st to 22nd.

It’s money, money, money in our latest track rundown with Pocket Gamer Connects London’s Monetiser track on Monday, January 21st.

Capturing the latest trends in mobile advertising, IAPs and running through the “must know” of mobile game monetisation, it’s a great opportunity to level up your mobile gaming business understanding.

Turn up for advice on mobile marketing, innovative in-game monetisation approaches and development tips that’ll help teams to strengthen their game’s user lifecycle.

The Monetiser track is sponsored by Bango.

The below schedule is subject to changes.


09:15: Get set for the morning’s sessions with the Monetiser - Track Overview.

09:20: Bango VP of product marketing Guy Singh starts the track with a Superstar Session on How to acquire 2x more paying users by partnering with mobile operators.

09:40: Next up, Redbox Mobile’s Rory Mudie has a session on App search marketing - How to conquer this new frontier.

10:00: Natalie Suthons and Justin Nield of Vungle Creative Labs will take to the stage to discuss Performance art direction.

10:20: Unity head of BD EMEA Slava Taraskin is up next, with a session on The localisation of monetisation.

10:40: A session on Lifetime value forecast follows, courtesy of Dev2Dev lead analyst Vera Karpova.

11:00: We’ve got a session on How to monetise with audience networks, run by Facebook’s Ben Atherton and Alessio Aristide di Salvo.

11:20: HyprMX SVP and general manager Dan Laughlin is hosting a speed panel on how Ad monetisation takes over the world.

11:40: Dilpesh Parmar, COO of IQzone, follows with another speed panel titled The Mobile Monetiser.

12:00: Voodoo's Céline Droit and MoPub's Vincent Pagnard-Jourdan are putting together a session to help you with Deconstructing the Hyper-casual Phenomenon.

12:20: Closing off the monetiser track is a panel on Hyper-casual monetisation vs long-term retention monetisation with Ian Verchere, Kim Bolsoni, Christopher Kassulke and Jules Minvielle.

As always, you can find more details and check out the full range of tracks this month on the full schedule. If you’re yet to secure a ticket to PG Connects London 2019, head on over to our registration page here.

Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and, she's written across the games media landscape and was named in the 2018 100 Rising Star list.