Exchanging insights: A peek at the Pocket Gamer Connects London East Meets West Track

Track features tips and tricks to breaking into established and emerging markets worldwide

Exchanging insights: A peek at the Pocket Gamer Connects London East Meets West Track

It’s time to go global with the next track overview for Pocket Gamer Connects London this January 21st to 22nd.

East Meets West features speakers from across the globe, delivering sessions and panels on the biggest global trends and state of markets across Asia. Additionally, we’ll have sessions on getting into important emergent markets.

The East Meets West Track will run on January 21st, with the schedule below subject to changes.


14:00: Get set for the afternoon’s sessions with the East meets West Track Overview

14:00: JoyPac VP of publishing Jeppe Bisbjerg delivers a keynote address titled: The Year of Hyper-casual in APAC.

14:20: Funplus’ Heaven Wu sees A new opportunity for casual game success in the West and China.

14:40: Next up is a Superstar Session with iDreamSky president Jeff Lyndon on The future of the Chinese mobile games industry.

15:00: Amazing Soul CEO Jorge Castaño will run a session on Oriental vs Occidental monetisation.

15:20: Need advice on breaking into Japan? Arcane Circus co-founder Molly Heady-Caroll will fill you in with A Westerner’s guide to the Japanese games market.

15:40: Keep up with The Games Industry Scenario in China - And the value a local publisher can provide with NetEase’s Ken Li.

16:00: H2 Interactive co-founder and CXO Heita Miyoshi is hosting a session titled Comparisons of the Japanese, Korean and Chinese markets.

16:20: Allison Bilas, Jeppe Bisbjerg, Shintaro Kanoaya, Harry Holmwood and Dmitry Chudovsky will participate in a panel on Publishing in Asian markets - The “How to” discussion.

17:00: Take a look across the other side of the globe; Juan Pison of Trojan Chicken has The Latin American market overview.

17:20: Get the lowdown on Data-driven UI/UX for the MENA region with Tamatem UI/UX manager Hanin Suradi

17:40: The East meets West track closes out with The emerging markets power panel, featuring Simay Dinc, Nour Khrais, Anton Soeharyo and Gaurav Agarwal.

The full range of tracks on offer this month are available over on the full schedule. Make sure to secure yourself a place at PGConnect London over on our registration page here.

Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and, she's written across the games media landscape and was named in the 2018 100 Rising Star list.