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Climb the ladder with this lowdown on the Pocket Gamer Connects London Growth Track

Climb the ladder with this lowdown on the Pocket Gamer Connects London Growth Track

The industry’s best and brightest will descend on London next week at Pocket Gamer Connects London on January 21st to 22nd.

We’re growing big and tall in today’s track overview as we look at The Growth Track. Throughout the day, speakers will offer essential tips and tricks for maximising your user acquisition and retention efforts.

The Growth Track takes place across January 22nd, with the following schedule subject to changes.

This track is sponsored by DeltaDNA.

Schedule

09:55: Get prepared for the day’s events with The Growth Track - Track Overview.

10:00: Things kick off with a Superstar Session on UA Megatrends with N3twork’s Eric Seufert.

10:20: Our first keynote comes courtesy of DeltaDNA chief product officer Isaac Roseboom - 80% Data, 20% Luck - How to make profitable games in 2019.

10:40: Sit down with App Annie’s Tato Mikadze and King’s Baris Aygoren for a Fireside chat: Data improving UA.

11:00: Appsflyer managing director Paul Wright has a session on The staggering rise of mobile app gaming - 2018 insights.

11:20: Discover The evolution (past, present and future) of mobile apps and the app store with AppOnboard EMEA VP Paul West.

11:40: Amazon’s Mario Viviani makes The case of adding competitive elements to your game.

12:00: YellowHead head of ASO Itai Keshet wants to help you find The right marketing mix for your app - how to gain more users with complementing organic and paid strategies.

12:20: Before we break for lunch, check out this panel on Identifying gold standards for acquisition and retention with Issac Roseboom, Aurora Klaeboe Berg, Jean-Francois Tremblay, Brett Bauer, Alex Moukas and Craig Chapple.

13:00: Lunch Break

14:00: We return with a keynote panel on Best practices in testing with new partners, featuring Kim Carlson, Tariki Soni, Farhan Haq, Matt Saunders, Sami Saari and Jonathan Winters.

14:40: Pick up on Digital Marketing in Asia (China, Japan & South Korea) with Yeahmobi’s Kenneth Liu.

15:00: Do players find your game? App Radar co-founder and CEO Thomas Kriebernegg will help you help them.

15:20: Mintegral’s Christian Atack has found The bridge to your mobile app business in APAC.

15:40: Building a creative machine for the digital marketing landscape of today, with Creadits co-founder Nick Gibbons.

16:00: Nanobit head of UA Farhan Haq knows Why you must focus on ad whales for your UA strategy.

16:20: Tinybit head of studios Mark Currie and Adinmo co-founder Kristan Rivers think In-game advertising sucks. We are fixing that - A chat with Adinmo and Tinybit Studios on dynamic in-game advertising.

17:00: Wappier’s Alex Moukas on Loyalty programs - Increasing engagement and retention outside of gameplay.

17:20: Get the lowdown on Mobile traffic & App store optimisation with Enric Pedro of Lab Cave Games.

Check out the full range of sessions, workshops and panels taking place this month with the full schedule. Make sure to secure yourself a place at PGConnect London over on our registration page here.


Staff Writer

Natalie Clayton is an Edinburgh-based freelance writer and game developer. Besides PCGamesInsider and Pocketgamer.biz, she's written across the games media landscape and was named in the 2018 GamesIndustry.biz 100 Rising Star list.

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