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GDC 2019: Music is going to be more important as mobile games get more immersive, Laced and Cord chief says

"Over the next few years, with how mobile gaming is going, music is should and will be a big part of it. That's definitely something we're approaching about"

GDC 2019: Music is going to be more important as mobile games get more immersive, Laced and Cord chief says

Music will become more important in mobile games in future, says the CEO and founder of Laced Records and MD of Cord Worldwide Danny Kelleher.

Speaking to PocketGamer.biz sibling-site PCGamesInsider.biz, the execs said that mobile games are becoming more immersive and that music is going to become a more important factor in their development.

"With a lot of more 'simple' mobile games, you don't need to have this amazing soundtrack. But when you start getting more immersive titles, you want to keep the player actually completely entwined with what the game is and what they are doing rather than having Spotify on in the background and playing the game," said Kelleher.

"Over the next few years, with how mobile gaming is going, music is should and will be a big part of it. That's definitely something we're approaching about."

Head of audio Alistair Lindsay added: "People in the mobile industry say that people just turn the music off. The question is do they turn the music because off because it's shit or because it's been thrown on and probably some production library music the studio has got. It's not working with it. It's about working with companies so that users don't turn the music off. It's an interesting thing."

Cord Worldwide and Laced Records were bought by Keywords Studios back in April 2018.

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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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