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The future of monetisation: Inside the Monetiser track at Pocket Gamer Connects Seattle

Pocket Gamer Connects Seattle will run from May 13th to 14th

The future of monetisation: Inside the Monetiser track at Pocket Gamer Connects Seattle

With two weeks to go until Pocket Gamer Connects Seattle commences on May 13th and runs to the 14th, we’re taking the opportunity to highlight the 10 tracks on offer at the event (plus there's also four tracks over on PC Connects).

In the build-up, we will be looking at one specific track daily to give you a better idea of what to expect.

Today we’re looking at the Monetiser track, which will be identifying the hottest trends in the marketing and monetisation landscape while capturing the latest data in mobile advertising, IAPS and ‘must knows’ in the industry.

These sessions are perfect for any business-focused mobile games developers to help gain a better understanding of the market. The Monetiser track is sponsored by Vungle. 

May 13th

14:00 - Starting the day’s proceedings, Vungle performance optimisation lead Rina Matsumoto will host a talk on which mobile fraud solution is right for you.

14:20 - CEO of crowdfunding esports platform Matcherino, John Maffei, will then take the stage to discuss his experience with monetisation in esports. Maffei possesses 20 years of executive experience from high-profile internet and mobile companies.

14:40 - Fundamentally Games co-founder and PGC regular Oscar Clark shall then host a session on barebones monetisation design, pulling from his 21-year knowledge in the games industry and his book on “Games As A Service”.

15:00 - The first panel will be held by Wappier vice president of business development Ted Verani, where designing games for maximum monetisation will be the hot topic. Verani has held numerous leadership roles at Scientific Revenue, Trilibis Mobile, Enpocket, Jumbuck, AirTouch and Vodafone.

15:40 - Following this, Quorum Control CMO Stephanie Mello will hold a session focusing on ways to create high levels of engagement that provide new opportunities for monetisation.

16:00 - Libring founder and CEO Marcelo Ballestiero is presenting a talk on how to tackle the everyday pain of transforming data to boost results, with key examples on reporting and user acquisition to optimise monetisation.

16:20 - Interested in player retention and what pitfalls to avoid? Well, 12traits co-founder and CEO Joe Schaeppi is set to discuss all of this in his ‘hyper-personalisation fueled by psychometrics’ session.

16:40 - Closing out the day, Vungle head of supply sales Matthew Taylor, Quorum CMO Stephanie Mello and Nordeus business development manager Božo Janković will be part of a panel debating ad monetisation, IAP, subscription models and the future of monetisation as a whole.

These sessions are from just one of the 10 tracks taking place at the show the year.

You can check out our full schedule to see the other impressive speakers attending, though be sure to check back for updates as we get closer to the event.

Like what you see? There’s still time to register for Pocket Gamer Connect Seattle right here.

Deputy Editor

Matthew Forde is the deputy editor at PocketGamer.biz and also a member of the Pocket Gamer Podcast. You can find him on Twitter @MattForde64 talking about stats, data and everything pop culture related - particularly superheroes.

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