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Jagex subscription sales up 22.9 per cent in 2018

Jagex subscription sales up 22.9 per cent in 2018

RuneScape maker Jagex saw revenue from its subscription services rise by 22.9 per cent year-on-year in 2018.

That's according to the Cambridge-based games firm's financial report for the 12 months ending December 31st, 2018 - which was uploaded to the UK's Companies House on Tuesday, June 11th, in which it reported subscription revenue of £67,653,172. The year prior, subscriptions were behind £55,050,417 of Jagex's revenue.

This rise in cash generated by RuneScape's subscription model offset declines in other areas. Microtransaction revenue dipped 15.9 per cent from £29,284,408 to £24,636,082, while advertising revenue saw an 18 per cent decline from £329,359 to £268,542.

There was an increase in other income, revenue from event ticket sales, merchandise and so on, rising 28.6 per cent from £199,515 to £256,538.

PCGamesInsider.biz has more on the story.


Editor - PC Games Insider

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he was hired to launch PCGamesInsider.biz for Steel Media before departing the firm in October 2019.

He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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