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UKIE says UK government needs to support industry as France launches campaign to attract companies

'Our reputation can be eroded in a globally competitive industry. The emergence of a programme designed to poach talent and businesses from the UK should remind policymakers of this fact'

UKIE says UK government needs to support industry as France launches campaign to attract companies

The CEO of UK video games trade body UKIE Dr Jo Twist OBE has said that the British government needs to provide robust support to the games industry.

In a statement to PCGamesInsider.biz, the trade body boss said that companies need support at a government level in order to help it continue to compete on the global stage.

This comes following a French campaign called Join the Game which launched yesterday, designed to attempt to attract global games companies to the nation.

"The UK is one of the best places in the world to make and sell games. The sector has fought hard to earn that reputation over the course of decades, working in partnership with government to achieve that goal," Twist said.

PCGamesInsider.biz has the full story.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.

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