Explore the Asian markets in East Meets West at Pocket Gamer Connects Helsinki

It is one of 16 tracks to feature at the event

Explore the Asian markets in East Meets West at Pocket Gamer Connects Helsinki

Just three weeks to go now until Pocket Gamer Connects Helsinki, which is taking place on October 1st and 2nd.

It is making a triumphant return to the heartland of mobile gaming for its sixth edition in Finland. Pocket Gamer Connects Helsinki remains the country’s biggest B2B conference and expo for the games industry. With the show even bigger and better this year, we’ve moved to a new venue; The Cable Factory.

We’re expecting more than 1,500 games professionals to attend to hear from 200 expert speakers as they share their insights across 16 tracks. With over 80 hours of cutting-edge content ranging from LiveOps and dev tools to influencers and hypercasual.

Plus the great fringe activities such as Indie Pitches, SpeedMatch, the Global Connects Party and much more.

Every day, we'll take a look at each of the 16 conference tracks in turn. Today is East Meets West, the latest news from the hottest markets in the East (China, Japan, Korea, South-East Asia and Middle East).

14:00 - Kicking things off is JoyPac COO Allison Bilas with a session on how global markets are changing the hypercasual phenomenon, letting you know what is next for hypercasual games and how you can compete in this market.

14:20 - Next is the CEO of Lucrion Don S Kim with a session on why G-STAR is the best gateway to the Asian games market.

14:40 - Interested in Summoners War and other esports? Then you don’t want to miss Gamevil’s David Mohr’s session on taking the Summoner’s War World Arena Championship across the world, included is how the event differs in different parts of the world.

15:00 - Thinking about releasing a game or app in China? Marketing manager Aaron Denford from Aptutti has a session about what you need to know about launching apps and games in China, including various costs, local ads and local payment options.

15:20 - Next, MyGamez founder and CEO Mikael Leinonen reveals the biggest misconceptions about publishing in China.

15:40 - The first panel has three industry experts discussing the Asian markets and whether they are a mystery or standard practice. Joypac senior publishing manager Falko Boecker, CEO of Lucrion Don S Kim and MyGamez founder and CEO Mikael Leinonen all feature.

16:20 - Moving on, Imperia Online’s Mario Vasilev holds a session on why you should enter the MENA region. The topic covers a successful launch of a game in the MENA region by a non-MENA company and insights into the current state of the market.

17:00 - Closing the track is a second panel focusing on global publishing and business trends. BoomBit’s business development manager Alina Gribanova, Imperia Online’s marketing and business development manager Mario Vasilev and director of publishing for Hothead Games Gregan Dunn all feature.

These are the sessions from just one of the 16 tracks for Helsinki this year.

Check out the full schedule to see the full range of impressive speakers attending. We’ll be posting more track rundowns and speaker spotlights as we get closer to the event.

Like what you see? Well, there is still time to register for Pocket Gamer Connects Helsinki here.

Staff Writer

Kayleigh is the Staff Writer for Besides PGbiz and PCGI she has written as a list writer for Game Rant, rambling about any and all things games related. You can also find her on Twitter talking utter nonsense.