US Black Friday mobile game spending up 25% to $70 million

A new record

US Black Friday mobile game spending up 25% to $70 million

Black Friday spending in the US reached nearly $70 million across the App Store and Google Play, showing an increase of 25 per cent year-on-year.

Mobile insights firm Sensor Tower confirmed the data, alongside that an estimated $42 million or 60 per cent of game revenue accounted for the overall total on iOS devices.

Google Play users picked up the remaining 40 per cent, equal to $28 million.

Kabam’s Marvel Contest of Champions generated the largest amount of player spending in the US on November 29th at approximately $3 million.

The fighting title achieved its best performance to date since July 7th, with user spending remaining consistent since Black Friday.

Playrix success

Free-to-play match-three puzzler Gardenscapes from Playrix made $1 million in revenue on the day too, while Homescapes from the developer brought in $969,000, positioning both in the top 10 grossers.

Black Friday was confirmed to be Gardenscapes best-grossing performance of the year so far.

Both Black Friday and Thanksgiving helped give the Nintendo Switch its best sales weekend in the US since launch.

Deputy Editor

Matthew Forde is the deputy editor at and also a member of the Pocket Gamer Podcast. You can find him on Twitter @MattForde64 talking about stats, data and everything pop culture related - particularly superheroes.