More red flags for E3 2020 as creative director Iam8bit resigns

No reason was given for the departure

More red flags for E3 2020 as creative director Iam8bit resigns

Video games merchandise company Iam8bit has revealed that it will no longer be involved with E3 2020.

Taking to Twitter (below), the firm stated that it has resigned as the creative director of "what was to be an evolutionary E3 2020 floor experience."

No reason was given for why Iam8bit has pulled out of the event, however it wished organiser the Entertainment Software Association (ESA) luck in putting on the trade show.

"Shake things up"

Originally partners such as Iam8bit were brought on after the ESA said it wanted to "shake things up" for E3 2020, teaming up with companies from the industry to "reinvigorate" the event.

Despite the fact that the city of Los Angeles has declared a state of emergency due to the coronavirus, the ESA has reaffirmed its plans to push forward with E3

While Microsoft and Nintendo are both currently scheduled to attend the event, Sony has announced that it will miss the games event for a second consecutive year.

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PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for, VGC, Games London, The Observer/Guardian and Esquire UK.