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PGC Digital: "Platform featuring is not as strong as it used to be," says former Disney and Zynga PM

PGC Digital: "Platform featuring is not as strong as it used to be,"  says former Disney and Zynga PM

Featuring on a storefront or platform does not quantify the same high results it once did, according to former Disney and Zynga product manager Abhimanyu Kumar.

The comment was made as part of a panel on 'Learning from Mistakes – What Should we Have Done Before we Launched?' at PGC Digital. The group also consisted of Amazon Web Services commercial business lead Eric Morales, Payload Studio CEO Russ Clark and GameFounders co-founder Kadri Ugand.

Soft-launching was heavily discussed with all panellists agreeing that it's essential for most types of games, aside from hypercasual.

All panellists advised that focusing on "testing on real-people as early as possible", "making sure the game is fun" and "thinking about live-ops at the earliest stage in the product's lifecycle" are the best steps to take for a successful launch.

Technical issues

"Try to think as far ahead as you can about technical issues and hurdles," said Amazon Web Services commercial business lead Eric Morales.

An example was given regarding the launch Ubisoft's For Honor in 2017, where players were "rage quitting" and effecting the PvP server model and player experience. Quickly from this, the developer had to pivot to a dedicated multiplayer server to solve the issue.

Kumar previously spoke to us about how to predict mobile game launch week installs.

PG Connects Digital #1 is the best of our Pocket Gamer Connects conference in an online form, with an entire week of talks, meetings, and pitch events taking place from April 6th to the 10th. You can read up on all the tracks taking place through the week here.


Staff Writer

Matthew Forde is the staff writer for PocketGamer.biz and also a member of the Pocket Gamer Podcast. You can find him on Twitter @Forde999 talking about Smash Bros. and everything pop culture related - particularly superheroes.

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