PGC Digital: Why Twitch's 3.2 million monthly streamers offer "endless free user testing"

Snap Finger Click design director Joanna Haslam shares studio's experience

PGC Digital: Why Twitch's 3.2 million monthly streamers offer "endless free user testing"

Game developers should take advantage of the growing Twitch audience for "endless free user testing" among many other benefits.

The advice was shared by Snap Finger Click design director Joanna Haslam during her talk at PGC Digital #4 on 'Playing with Your Viewers: Making Games for Twitch'.

Founded in 2015, the Brighton-based studio first launched Act it Out, a mobile alternative to Charades that garnered an audience via Twitch after Snap Finger Click introduced a dedicated mode for the platform. This included an integrated camera that helped make acting more visible and a way that allows the game to detect viewers answers in the Twitch chat.

Following community feedback, the studio made further improvements such as more camera options, follower notifications and timing settings which then helped the game to establish an audience among mid-sized channels.

As of February 2020, Twitch receives 15 million daily viewers and 3.2 million monthly streamers. The latter of which grew by a million over the last 12 months.

"Free advertising"

"What's great about Twitch is that it showcases your game to potentially thousands of people," said Haslam.

"If you can get a big channel streaming your game, it's like free advertising. It's really powerful and can really show off your game in a way you can't do with trailers and traditional forms of advertising."

Haslam has worked as a game designer for over 12 years, starting out on the BAFTA award-winning Buzz franchise, before working on several mobile titles including Furby Boom, Enigma Express, and the official Fantastic Beasts game.

Snap Finger Click is expected to announce a new mobile game tomorrow, following the success of its latest title, Quiz Time - an interactive quiz experience designed for Twitch.

Haslam previously spoke at Pocket Gamer Connects London 2020 about why game design documents are not outdated and why they can actually bring about lots of benefits.

PGC Digital #4 will run from November 9th to November 13th. To keep up to date with all of our coverage, check out the roundups here. There's still time to sign up - to find out more and book a ticket, head to the website.

Deputy Editor

Matthew Forde is the deputy editor at and also a member of the Pocket Gamer Podcast. You can find him on Twitter @MattForde64 talking about stats, data and everything pop culture related - particularly superheroes.