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ESA aiming for digital E3 2021

Follows the trade body cancelling last year's show

ESA aiming for digital E3 2021

US video games trade body Entertainment Software Association (ESA) is apparently planning for this year's E3 trade show to be digital.

As reported by VGC, pitch documents for the event outline a three-day event between June 15th and 17th which will centre on three days of live-streamed content. The ESA wants to hold two-hour keynote sessions from a number of its games partners, as well as an awards show and a preview show.
Companies will also be rolling out demos for a variety of platforms so that the folks back home can get hands-on with upcoming titles.

The ESA is also planning to let developers and publishers stream game demos to media via a meeting system in order to help coverage from the event.

New experience

“We can confirm that we are transforming the E3 experience for 2021 and will soon share exact details on how we’re bringing the global video game community together,” an ESA spokesperson told VGC.

“We are having great conversations with publishers, developers and companies across the board, and we look forward to sharing details about their involvement soon.”

For the full story head over to PCGamesInsider.biz.


PCGamesInsider Contributing Editor

Alex Calvin is a freelance journalist who writes about the business of games. He started out at UK trade paper MCV in 2013 and left as deputy editor over three years later. In June 2017, he joined Steel Media as the editor for new site PCGamesInsider.biz. In October 2019 he left this full-time position at the company but still contributes to the site on a daily basis. He has also written for GamesIndustry.biz, VGC, Games London, The Observer/Guardian and Esquire UK.