Admix verifies its inventory with new IAS deal

A first for third party measurement

Admix verifies its inventory with new IAS deal

Adtech platform Admix has announced its partnership with Integral Ad Science (IAS), a digital ad verification company.

Admix claims this will enable it to be the first in-play advertising platform to offer inventory that is measured and verified by an independent authority.

First of many

“Admix’s new partnership with IAS is the first in a number of initiatives to standardize In-Play viewability and performance," commented CEO Samuel Huber.

"While we have always been confident in our technology and our approach, ultimately having our solution verified by a trusted independent partner such as IAS is vital to our vision for gaming as a media channel.

"This announcement will be ground-breaking not just for Admix, our developers and advertisers, but for the entire category.”

"By bringing trusted measurement and greater transparency to the high-growth In-Play gaming market, we’re helping brands, agencies, and mobile game developers ensure the quality of their advertising," added IAS' chief revenue officer Chance Johnson.



Staff Writer

Grew up playing Super Mario, Contra, etcetera just like other 90s kids and now he is totally into Mobile Gaming. He has been following the gaming industry since his childhood. Tousif holds a bachelors degree in English and a masters degree in Business Administration. Other than gaming, he is interested in Photography, an ardent fan of Real Madrid, and a big follower of ColdPlay.