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Ubisoft to focus on triple-A free-to-play games going forward

"This is purely a financial communication evolution..."

Ubisoft to focus on triple-A free-to-play games going forward

During its recent earnings call, Ubisoft has announced changes to its business strategy; notable moving from premium to free-to-play games. 

Moving forward, Ubisoft will not only publish three to four premium titles annually but also focus on creating free-to-play games to reach a larger audience with its existing successful franchises.

Ubisoft chief financial officer Frederick Duguet commented: "In line with the evolution of our high-quality line-up that is increasingly diverse, we are moving on from our prior comment regarding releasing three to four premium triple-A [games] per year.

"Additionally, we are building high-end free-to-play games to be trending towards triple-A ambitions over the long-term."

Changing tastes

Duguet confirmed that this strategic change was driven by market conditions. 

"This is purely a financial communication evolution and doesn’t change the fact that we continue to expect a high cadence of content delivery including powerful premium and free-to-play new releases," he added. 

This change was evident after the recent expansion announcement for Tom Clancy's The Division franchise.

The Division Heart Land PC/console game was announced along with a mobile game based on The Division franchise - both of which are free-to-play

While The Division Heartland is expected to release in the current financial year, the release timeline for the mobile game is still unknown.


Staff Writer

Grew up playing Super Mario, Contra, etcetera just like other 90s kids and now he is totally into Mobile Gaming. He has been following the gaming industry since his childhood. Tousif holds a bachelors degree in English and a masters degree in Business Administration. Other than gaming, he is interested in Photography, an ardent fan of Real Madrid, and a big follower of ColdPlay.

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