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Vungle's third big acquisition is cloud-based ad creative outfit TreSensa

Building out a complete platform

Date Type Companies involved Size
May 19th, 2021 acquisition TreSensa
Vungle
Not disclosed
Vungle's third big acquisition is cloud-based ad creative outfit TreSensa

San Francisco adtech platform Vungle announced that it has acquired NYC-based TreSensa Technologies.

The financial terms were not disclosed. 

This is Vungle's third deal in seven months. 

It also acquired Finnish game intelligence outfit GameRefinery and machine learning-based UA platform AlgoLift.

Building out the platform

The move will enable Vungle's clients to gain better access to the expertise of its Creative Labs, which will be integrated with TreSensa's cloud-based tools. 

TreSensa's tech enables developers, including the likes of Zynga, GSN, EA and Etermax, to quickly create advertising, especially playable ads.

The company was originally a HTML5 game distribution platform before pivoting into adtech.

"The addition of TreSensa to the Vungle platform, alongside our recent acquisitions of AlgoLift and GameRefinery, further enables us to provide our customers with an essential destination for app growth and success," commented Vungle CEO Jeremy Bondy.

 

 

 

 


Staff Writer

Grew up playing Super Mario, Contra, etcetera just like other 90s kids and now he is totally into Mobile Gaming. He has been following the gaming industry since his childhood. Tousif holds a bachelors degree in English and a masters degree in Business Administration. Other than gaming, he is interested in Photography, an ardent fan of Real Madrid, and a big follower of ColdPlay.

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