News

Adverty launches In-Play ad technology in first major racing title from Wolves Interactive

Adverty’s multi-patented In-Play ad technology is coming to Wolves Interactive global hit Motorbike - Traffic Racer.

Adverty launches In-Play ad technology in first major racing title from Wolves Interactive

Adverty AB and Wolves Interactive, an Istanbul-based developer of mobile racing games, have partnered to bring Adverty’s multi-patented In-Play ad technology to Wolves’ global hit Motorbike: Traffic Racer.

With more than 10 million downloads since its launch in 2018, Motorbike: Traffic Racer has built a devoted worldwide audience of players who love to race lifelike motorcycles in a real-world setting.

This inaugural collaboration between Adverty and Wolves Interactive also marks the first output of Adverty’s Istanbul team, as the Turkish city cements its reputation as a major hub for game development.

"We are delighted to announce this exciting partnership with Wolves Interactive," says Adverty chief supply officer Thorbjorn Warin.

"Racing games are a great fit for our ad format and highly sought after by advertisers. Wolves stands among the very top developers in the world for this type of game, offering superb, life-like graphics which appeal to well-defined and otherwise hard-to-reach target audiences. We are honoured that they have chosen to work with us and we look forward to a long and highly successful partnership."

Wolves Interactive chief marketing officer Marawan Hassan adds: "As a company, we are very focused on optimising our advertising revenue, and in our view, there is no format that shows more promise for growth than In-Play advertising. We have designed the In-Play ads for Motorbike - Traffic Racer specifically, so that they are displayed in a native, organic way, ensuring that the player experience is optimised."

Motorbike: Traffic Racer with In-Play ads from Adverty is available for iOS and Android.


PocketGamer.biz regularly posts content from a variety of guest writers across the games industry. These encompass a wide range of topics and people from different backgrounds and diversities, sharing their opinion on the hottest trending topics, undiscovered gems and what the future of the business holds.

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies