Bidstack partners with Stork Limited to bring in-play ads to mobile farming sim Goodville

Will integrate billboard and banner ads to not interrupt player experience

Date Type Companies involved Size
March 3rd, 2022 partnership Bidstack
Total Games
Not applicable
Bidstack partners with Stork Limited to bring in-play ads to mobile farming sim Goodville

In-game ads firm Bidstack has partnered with Stork Limited to bring in-play ads into mobile farming simulator Goodville.

The partnership will bring ads to banners and billboards in the game world without interrupting the player experience.

Developed by Belarus-based mobile games developer Total Games, Goodville is described as a classic farm sim blended with an "emotional well-being care app". To date, the game has accumulated over one million downloads and is popular in the US, Canada, Germany, France, and the UK.

Bidstack recently revealed a similar partnership with Game Tap Studios to bring its ads to three of its titles, including Flying Car Real Driving.

Non-disturbing ads

"Native in-game ads are more likely to be seen in triple-A games on PC or console in games, and for us, this has been a process of discovery in previously uncharted territory," said Goodville product marketing manager Mikhail Mironchik.

"During our negotiation process with Bidstack, we found their offering to be a perfect fit in terms of our audience and the range of advertisers Bidstack have relationships with. We hope with this partnership that we can widen the boundaries of a 'classic' mobile advertising approach. As Buzz Lightyear once said, to infinity and beyond!"

Bidstack partnerships manager Manpreet Kaur added: "We’re really pleased to be working with Stork Limited on Goodville and to add a new simulation game to our growing portfolio of titles. Our aim now will be to deliver the best user experience possible with in-game branding that is designed to enhance the playing experience."

Last month, in-app ads firm Anzu partnered with Top Down Games to integrate ads in the latter’s Roblox experience, All Star Tower Defense.

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