The touchscreen handset fended off other hot-tech nominees such as the PlayStation 3, Xbox 360, WiiFit and B&W Zeppelin iPod speakers to be designated the public's number one lifestyle companion. The nominated products were judged on their performance, design and value as well as, according to Stuff's editor Fraser MacDonald, 'that elusive cool factor'.
"Having our readers vote for a number of the awards has been fascinating," he said. "They are the ones out there on the street buying gadgets and so they are a great barometer."
Other categories at the yearly award ceremony were as follows:
- International brand: Nokia
- Innovation: Sony Reader
- Design: Apple MacBook Air
- Game: Grand Theft Auto IV
- Green gadget: Ego Electric Street Scoota
- Retailer: Firebox.com
Congratulations all round!
