Profile
Last Updated:
Jul 14th, 2016
About
About
With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.
Articles featuring Mark Robinson
Articles featuring Mark Robinson
GROWING UNITY
Sep 12th, 2020
Unity senior director of marketing Mark Robinson on how the games industry has changed over the past 12 months
"The industry is thriving and data/analytics has played an important role in the growth"
THE ROAD AHEAD
Feb 26th, 2019
Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
MONETISATION MAVENS
Dec 7th, 2016
What will be the biggest mobile game monetisation trends in 2017?
The experts predict the hot new business models for next year
SHARING IS CARING
Dec 6th, 2016
DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers
ANALYTICS MAVENS
Oct 25th, 2016
How can developers use analytics to make better games?
We ask the experts what they've found to be the most effective actionable insights
VR MAVENS
Sep 15th, 2016
How do virtual reality's unique challenges affect how developers make and support games?
SWEETSPOT
Jul 13th, 2016
How do mobile game developers balance their ad and IAP monetization strategies?
Top Stories
![The latest and most interesting mobile games in soft launch. [UPDATE]](https://media.pocketgamer.biz/2022/8/117914/soft-launch-080822-r50x50.jpg)
Events
| Game Connect Asia Pacific2023 | Australasia | Oct 2nd |
| Dutch Game Day 2023 | Europe | Oct 4th |
| Northern Game Summit 2023 | Nordic | Oct 4th |
| Games Industry Conference 2023 | Europe | Oct 5th |
| PAX Aus 2023 | Australasia | Oct 6th |
| EGX London 2023 | Europe | Oct 12th |
| SXSW Sydney 2023 | Australasia | Oct 15th |
| Gamescom Asia 2023 | Asia | Oct 19th |
