Profile
About
About
With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.
Articles featuring Mark Robinson
Articles featuring Mark Robinson

Unity senior director of marketing Mark Robinson on how the games industry has changed over the past 12 months
"The industry is thriving and data/analytics has played an important role in the growth"

Monetizer Mavens discuss the future of innovation in the maturing mobile games sector

What will be the biggest mobile game monetisation trends in 2017?
The experts predict the hot new business models for next year

DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers

How can developers use analytics to make better games?
We ask the experts what they've found to be the most effective actionable insights

How do virtual reality's unique challenges affect how developers make and support games?

How do mobile game developers balance their ad and IAP monetization strategies?
Top Stories

Activision Blizzard fined $35 million by US Securities and Exchange Commission

UK Competitions & Markets Authority rumoured to block Activision Blizzard acquisition

Chinese internet firms report their first ever combined revenue decline
![The latest and most interesting mobile games in soft launch. [UPDATE]](https://media.pocketgamer.biz/2022/8/117914/soft-launch-080822-r50x50.jpg)
The latest and most interesting mobile games in soft launch. [UPDATE]
Events
Yorkshire Games Festival 2023 | Feb 4th | |
LEAP Tech Conference 2023 | Middle East | Feb 6th |
Steam Next Fest 2023 | Feb 6th | |
#G4L Gaming Final Boss 2023 | Europe | Feb 8th |
WN Conference Belgrade 2023 | Europe | Feb 8th |
Gamesforum Barcelona 2023 | Europe | Feb 8th |
Guildford Games Festival 2023 | Europe | Feb 10th |
#G4L Celebrate Gaming 2023 | Europe | Feb 10th |
Popular Stories
![The latest and most interesting mobile games in soft launch. [UPDATE]](https://media.pocketgamer.biz/2022/8/117914/soft-launch-080822-r50x50.jpg)