Profile
About
About
With over 15 years’ data mining experience, Mark co-founded deltaDNA, formerly GamesAnalytics, to unlock big data to drive player understanding, introducing the concept of Player Relationship Management to build better games.
Articles featuring Mark Robinson
Articles featuring Mark Robinson

Unity senior director of marketing Mark Robinson on how the games industry has changed over the past 12 months
"The industry is thriving and data/analytics has played an important role in the growth"

Monetizer Mavens discuss the future of innovation in the maturing mobile games sector
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MONETISATION MAVENS
Dec 7th, 2016

What will be the biggest mobile game monetisation trends in 2017?
The experts predict the hot new business models for next year

DeltaDNA and Tenjin partner to bring powerful analytics and ad tracking to their customers

How can developers use analytics to make better games?
We ask the experts what they've found to be the most effective actionable insights

How do virtual reality's unique challenges affect how developers make and support games?

How do mobile game developers balance their ad and IAP monetization strategies?
Top Stories

This Week in Asia: Nintendo Switch hits 1m sales in China, Apple's App Store purge, and Honor of Kings' revenue reign
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Feature
Jan 15th, 2021

50 top games in soft launch: From Crash Bandicoot: On the Run and Project Cars GO to Stranger Things: Puzzle Tales and The Witcher: Monster Slayer

Latest User Comments
50 top games in soft launch: From Crash Bandicoot: On the Run and Project Cars GO to Stranger Things: Puzzle Tales and The Witcher: Monster Slayer
plantopia from voodoo (not a hypercasual title as one would expect!) is in softlaunch on iOS in US…
Amazon points to the power of injecting millions of dollars of Amazon Coins into its ecosystem
Amazon gives pretty awesome discounts and purchasing the coins in bulk which you can use primarily…
Voodoo is hosting a hypercasual tournament with a top prize of $150k
Where do you sign up for the competetion? I can't find it.
Discover new skills with deep dive games industry courses – your chance to shape the curriculum
1000000
Glu Mobile releases MLB Tap Sports Baseball 2020 after one month in soft-launch
I had your baseball game install I was a veteran player and it wouldn't let me log in say my phone…