Profile
About
About
Johannes Heinze is Managing Director for EMEA at AppLovin, a marketing platform that provides marketing automation and analytics for brands that want to reach new consumers on mobile and Apple TV apps.
He has been deeply involved in shaping the app economy since 2009. At AppLovin, he oversees the company’s international sales growth - a significant responsibility as the company processes over 50 billion ad requests from around the world every day, and is on track to achieve a $200MM+ revenue run rate this year.
Johannes was previously a founder of the European ad network Moboqo, which was acquired by AppLovin in 2014.
Prior to launching Moboqo, he was VP for Mobile at Fyber/SponsorPay, where he was integral to the development of the company’s innovative and highly successful ad monetisation solutions and was responsible for the company’s successful pivot toward mobile.
Articles featuring Johannes Heinze
Articles featuring Johannes Heinze
Fortnite Battle Royale is redefining what's possible in mobile gaming - so what?
AppLovin's Johannes Heinze looks at what the success of Epic's hit battle royale title really means
The must know Japan mobile games trends for 2018
AppLovin's Johannes Heinze on what's hot in one of the world's most lucrative mobile markets
Game developer zen: Tips to find the perfect balance between user experience and ad monetisation
Why in-game events are the best way to revitalise your mobile game
AppLovin's Johannes Heinze on how to utilise events to improve player engagement
The ascendance of hyper-casual part three: The opportunity
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
The ascendance of hyper-casual part two: What defines the genre?
AppLovin's Johannes Heinze continues his detailed analysis of a new genre
The ascendance of hyper-casual part one: Drawing the lines between the different gaming genres
Top Stories
Delta game emulator hits No. 1 on the App Store download charts in 35 countries
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
PocketGamer.biz Podcast - DoubleDown Interactive’s Faith Price on lifecycle marketing tips to extend your app’s lifespan
Rovio's Angry Birds environmental campaign comes in to land on Earth Day
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |