Profile
About
About
Ben is a 15-year veteran of the games industry - he's worked as a senior executive, studio head, project lead, creative director and game designer at companies like DeNA, EA, Sony and Lionhead.
He started working on traditional games, but has been focussed on the free-to-play business model since 2006 - an extremely long time by western standards. During that time He's worked on a total of ten separate free-to-play games across five different platforms reaching over 50 million users.
Articles featuring Ben Cousins
Articles featuring Ben Cousins
HEART OF THE MATTER
Mar 17th, 2015
Forget monetisation - F2P success is all about retention and engagement
MONETIZER MAVENS
Oct 30th, 2014
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
MONETIZER MAVENS
Sep 30th, 2014
The power and potential of card-collection mechanics for F2P mobile games
MONETIZER MAVENS
Jul 10th, 2014
On the balance F2P designers tread between encouraging players to pay and manipulation
MONETIZER MAVENS
Jul 2nd, 2014
What is the key area of monetisation in which most F2P games underperform?
MONETIZER MAVENS
Jun 6th, 2014
Is there any place in the F2P designer's toolbox for energy-based economies?
Top Stories
News
Apr 18th, 2024
Fortis team boosted by top ex-King, PopCap EA, Microsoft and Warner Bros. Games talent
News
Apr 18th, 2024
UK skills crisis prompts call for games industry-led body to tackle key challenges
News
Apr 18th, 2024
AI joins the team at King: "Our challenge is to create the right amount of challenge"
Feature
1 hour, 12 minutes ago
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Feature
1 hour, 48 minutes ago
Chart Climbers: Brawl Stars, Legend of Mushroom, Sea of Conquest and more rise up the mobile game revenue rankings
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Events
HIT Games Conference Istanbul 2024 | Apr 18th | |
Game Job Fair – Spring Edition 2024 | Nordic | Apr 18th |
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th |