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Last Updated:
Jul 2nd, 2014
Articles featuring Nicholas Lovell
Articles featuring Nicholas Lovell

Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?

Video: Nicholas Lovell on why your on-ramp needs to be better than Facebook's

Is a 200 basis point increase for Dawn of Titans' 30-day retention significant?

Is Super Evil's longterm approach to Vainglory monetisation coherent?

Forget monetisation - F2P success is all about retention and engagement

2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

Learn how to Acquire, Engage and Monetise at PG Connects London 2015
Wooga, AppLift, Fiksu, Twitter, Tune, Rovio and more to star

Carrots and sticks: How F2P designers should balance wither and daily rewards

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
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