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Last Updated:
Jul 2nd, 2014
Articles featuring Nicholas Lovell
Articles featuring Nicholas Lovell
MONETIZER MAVENS
May 9th, 2019
Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?
SESSION LENGTHS
Apr 14th, 2016
Video: Nicholas Lovell on why your on-ramp needs to be better than Facebook's
LONG-TERM PLAYERS
Dec 1st, 2015
Is a 200 basis point increase for Dawn of Titans' 30-day retention significant?
MOBA OR MOBA$$$
Jul 15th, 2015
Is Super Evil's longterm approach to Vainglory monetisation coherent?
HEART OF THE MATTER
Mar 17th, 2015
Forget monetisation - F2P success is all about retention and engagement
MONETIZER MAVENS
Dec 29th, 2014
2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change
Nov 27th, 2014
Learn how to Acquire, Engage and Monetise at PG Connects London 2015
Wooga, AppLift, Fiksu, Twitter, Tune, Rovio and more to star
MONETIZER MAVENS
Nov 26th, 2014
Carrots and sticks: How F2P designers should balance wither and daily rewards
MONETIZER MAVENS
Oct 30th, 2014
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth
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