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Last Updated: Jul 2nd, 2014

Articles featuring Nicholas Lovell

Articles featuring Nicholas Lovell

Monetizer Mavens discuss if Apple Arcade is just for the kids

WALLED GARDEN Sep 18th, 2019

Monetizer Mavens discuss if Apple Arcade is just for the kids

How can the subscription service thrive?

Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?

MONETIZER MAVENS May 9th, 2019

Could all F2P mobile games benefit from a Battle Pass like Clash of Clans has?

A new technique for all

Monetizer Mavens on what Apple Arcade needs to do to be successful

RETHINKING PAID Apr 3rd, 2019

Monetizer Mavens on what Apple Arcade needs to do to be successful

A new way to play and pay

Video: Nicholas Lovell on why your on-ramp needs to be better than Facebook's

SESSION LENGTHS Apr 14th, 2016

Video: Nicholas Lovell on why your on-ramp needs to be better than Facebook's

Good luck with that!

Nicholas Lovell on how to extend your player sessions

PLAYER SESSIONS Jan 18th, 2016

Nicholas Lovell on how to extend your player sessions

Or bring them back after they go

Is a 200 basis point increase for Dawn of Titans' 30-day retention significant?

LONG-TERM PLAYERS Dec 1st, 2015

Is a 200 basis point increase for Dawn of Titans' 30-day retention significant?

Monetizer Mavens get numerate

Is Super Evil's longterm approach to Vainglory monetisation coherent?

MOBA OR MOBA$$$ Jul 15th, 2015

Is Super Evil's longterm approach to Vainglory monetisation coherent?

Our Monetizer Mavens look ahead

Forget monetisation - F2P success is all about retention and engagement

HEART OF THE MATTER Mar 17th, 2015

Forget monetisation - F2P success is all about retention and engagement

Monetizer Mavens rethink their core

Why Kabam chose LTV over ARPDAU

LONG GAME Feb 18th, 2015

Why Kabam chose LTV over ARPDAU

Monetizer Mavens on maximising F2P return

2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

MONETIZER MAVENS Dec 29th, 2014

2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

Future trends from the remembrance of things past

Learn how to Acquire, Engage and Monetise at PG Connects London 2015

Nov 27th, 2014

Learn how to Acquire, Engage and Monetise at PG Connects London 2015

Wooga, AppLift, Fiksu, Twitter, Tune, Rovio and more to star

PGC

Carrots and sticks: How F2P designers should balance wither and daily rewards

MONETIZER MAVENS Nov 26th, 2014

Carrots and sticks: How F2P designers should balance wither and daily rewards

Our Monetizer Mavens talk appointment gaming mechanics

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

MONETIZER MAVENS Oct 30th, 2014

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

Our Monetizer Mavens lead the fightback

UK government games policy “shouldn’t pick industry winners”

Oct 16th, 2014

UK government games policy “shouldn’t pick industry winners”

Nicholas Lovell argues for future-friendly policy environment.

Monetisation experts Eric Seufert, Nicholas Lovell and Mark Sorrell speaking at Pocket Gamer Connects London 2015

Sep 10th, 2014

Monetisation experts Eric Seufert, Nicholas Lovell and Mark Sorrell speaking at Pocket Gamer Connects London 2015

First speakers for Acquire, Engage, Monetise track announced

PGC

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