Claire Rozain | The key people in the mobile games industry | Pocket Gamer.biz | PGbiz

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Last Updated: Jan 27th, 2022

Articles featuring Claire Rozain

Articles featuring Claire Rozain

The mobile games ads no one wants to see

UA EYE Jun 29th, 2022

The mobile games ads no one wants to see

Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community

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Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

UA EYE Jun 22nd, 2022

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

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Will yoga influencers entice you to play Angry Birds Journey?

UA EYE Jun 15th, 2022

Will yoga influencers entice you to play Angry Birds Journey?

Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests

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How Royal Match draws on the ad legacy of Homescapes

UA EYE Jun 8th, 2022

How Royal Match draws on the ad legacy of Homescapes

Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre

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How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

UA EYE Jun 1st, 2022

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye

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Should you use a countdown – or Pokémon – in your TikTok ads?

UA EYE May 25th, 2022

Should you use a countdown – or Pokémon – in your TikTok ads?

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

How Playrix mastered appealing to their players' anchoring bias

UA EYE May 18th, 2022

How Playrix mastered appealing to their players' anchoring bias

Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye

How important is the jelly mechanic in your ad campaigns?

UA EYE May 12th, 2022

How important is the jelly mechanic in your ad campaigns?

Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye

Careers in games: how to get started in user acquisition (UA)

UA ALL THE WAY Jan 27th, 2022

Careers in games: how to get started in user acquisition (UA)

What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines

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