Claire Rozain | The key people in the mobile games industry | Pocket Gamer.biz | PGbiz

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Last Updated: Sep 20th, 2022

Articles featuring Claire Rozain

Articles featuring Claire Rozain

Will UA creatives kill in-game monetisation and revenue?

GUEST POST Dec 23rd, 2022

Will UA creatives kill in-game monetisation and revenue?

It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance

Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki

UA UPDATE Aug 30th, 2022

Optimise your user acquisition experience with the UA Update track at Pocket Gamer Connects Helsinki

Discover practical advice to navigate legislation and app stores to optimise your user acquisition

Humiliation in advertising — why it won't be working long term

GUEST POST Aug 24th, 2022

Humiliation in advertising — why it won't be working long term

Claire Rozain on the effects of harmful advertising on user acquisition

Rovio’s Claire Rozain on the importance of diversity and inclusivity in games

SPEAKER SPOTLIGHT Aug 1st, 2022

Rovio’s Claire Rozain on the importance of diversity and inclusivity in games

Learn from Pocket Gamer Connects Helsinki’s brightest minds as we hear from our speakers ahead of the September conference

How accessible, responsible, and inclusive ads are already breaking open your CPI

UA EYE Jul 20th, 2022

How accessible, responsible, and inclusive ads are already breaking open your CPI

Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye

The mobile games ads no one wants to see

UA EYE Jun 29th, 2022

The mobile games ads no one wants to see

Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

UA EYE Jun 22nd, 2022

Are you Team Summer or Team Winter in your Q2 game advertising? UA Eye explores nine campaigns to find out

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

Will yoga influencers entice you to play Angry Birds Journey?

UA EYE Jun 15th, 2022

Will yoga influencers entice you to play Angry Birds Journey?

Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests

How Royal Match draws on the ad legacy of Homescapes

UA EYE Jun 8th, 2022

How Royal Match draws on the ad legacy of Homescapes

Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

UA EYE Jun 1st, 2022

How Puzzle Combat's playable ads bridge the gap between puzzle and RPG fans

Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye

Should you use a countdown – or Pokémon – in your TikTok ads?

UA EYE May 25th, 2022

Should you use a countdown – or Pokémon – in your TikTok ads?

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

How Playrix mastered appealing to their players' anchoring bias

UA EYE May 18th, 2022

How Playrix mastered appealing to their players' anchoring bias

Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye

How important is the jelly mechanic in your ad campaigns?

UA EYE May 12th, 2022

How important is the jelly mechanic in your ad campaigns?

Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye

Careers in games: how to get started in user acquisition (UA)

UA ALL THE WAY Jan 27th, 2022

Careers in games: how to get started in user acquisition (UA)

What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines

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