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Hot Five: Facebook UA playbook, Gameloft UK shuttered, and Pocket Gamer Mobile Game Awards 2020 Hot Five Dec 9th, 2019

Hot Five: Facebook UA playbook, Gameloft UK shuttered, and Pocket Gamer Mobile Game Awards 2020

  • Hot Five
Monster Strike leaps up global top grossing charts Data & Research Dec 4th, 2019

Monster Strike leaps up global top grossing charts

  • Sponsored
  • App Annie Series
  • Sand Balls
Will subscription services be good for indie game developers? Mobile Mavens Nov 5th, 2019

Will subscription services be good for indie game developers?

  • Indies
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  • Stadia
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Hot 5: A new Harry Potter game, Coin Master's $500 million and Gen Z loves Supercell News Nov 4th, 2019

Hot 5: A new Harry Potter game, Coin Master's $500 million and Gen Z loves Supercell

  • Hot Five
1 How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay Feature Oct 15th, 2019

How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay

  • Marvel
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  • Live and Kicking
Technical artist Arran Langmead on being offered a role at Epic Games on the spot Interview Oct 8th, 2019

Technical artist Arran Langmead on being offered a role at Epic Games on the spot

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as East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal Regulars Sep 9th, 2019

East Meets West: Apple's App Store payment snafu, Pokemon Master's good start, and Huya's ESL deal

  • East Meets West
as As Rush Wars hits soft launch, how are Supercell’s other games doing? The Charticle Aug 26th, 2019

As Rush Wars hits soft launch, how are Supercell’s other games doing?

  • Charticle
  • Boom Beach
  • Hay Day
  • Clash of Clans
  • Revenue
  • Clash Royale
  • Brawl Stars
  • Rush Wars
1 How does Raid: Shadow Legends engage, retain and monetise? The IAP Inspector Mar 25th, 2019

How does Raid: Shadow Legends engage, retain and monetise?

  • Monetisation
  • Engagement
  • Retention
  • IAP Inspector
2017 - the year not much happened in mobile games, says Verto Chart of the Week Oct 31st, 2017

2017 - the year not much happened in mobile games, says Verto

  • Data
  • Chart of the Week
  • Trends
Hall of Fame: King CEO Riccardo Zacconi on building a mobile gaming powerhouse Hall of Fame Oct 27th, 2016

Hall of Fame: King CEO Riccardo Zacconi on building a mobile gaming powerhouse

  • Candy Crush Saga
  • Hall of Fame
The internet reacts to the Nintendo Switch reveal After Hours Oct 22nd, 2016

The internet reacts to the Nintendo Switch reveal

  • Nintendo Switch
The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend Promiscuous Gamer Apr 8th, 2016

The Promiscuous Gamer enters a Marvel Avengers Alliance (2) and meets his Dream Girlfriend

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2 Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm? Comment & Opinion Aug 28th, 2015

Can Nintendo and Amazon disrupt the free-to-play market with a new business paradigm?

  • F2P
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Why we need more games without Nolan North's voice in them Stateside Aug 14th, 2015

Why we need more games without Nolan North's voice in them

  • Stateside
  • Going Global
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Fallout Shelter's success, E3's future, and #PCGSanFran speakers in the spotlight Week that was Jun 20th, 2015

Fallout Shelter's success, E3's future, and #PCGSanFran speakers in the spotlight

  • Week That Was
3 Why it's significant Kabam has gifted all The Hunger Games' players $0.14 Monetizer Jan 30th, 2015

Why it's significant Kabam has gifted all The Hunger Games' players $0.14

  • F2P
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  • Monetizer
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Not immune but Finland has given GamerGate the cold shoulder The Finnsider Nov 14th, 2014

Not immune but Finland has given GamerGate the cold shoulder

  • Equality
  • Finland
  • Finnsider
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PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR Week that was Apr 9th, 2011

PG.biz week that was: Gamevil likes Amazon Appstore, Honeycomb will be open, AGON stops, Zipline starts, HTC profits, Xoom hasn't, 4th & Battery rejected, and Apple gets game PR

1 How does Raid: Shadow Legends engage, retain and monetise? The IAP Inspector Mar 25th, 2019

How does Raid: Shadow Legends engage, retain and monetise?

  • Monetisation
  • Engagement
  • Retention
  • IAP Inspector
1 How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay Feature Oct 15th, 2019

How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay

  • Marvel
  • Live Operations
  • Live and Kicking
Monster Strike leaps up global top grossing charts Data & Research Dec 4th, 2019

Monster Strike leaps up global top grossing charts

  • Sponsored
  • App Annie Series
  • Sand Balls
Hot Five: Facebook UA playbook, Gameloft UK shuttered, and Pocket Gamer Mobile Game Awards 2020 Hot Five Dec 9th, 2019

Hot Five: Facebook UA playbook, Gameloft UK shuttered, and Pocket Gamer Mobile Game Awards 2020

  • Hot Five
Japan-only location AR game Dragon Quest Walk becomes #2 top grossing global game Data & Research Nov 29th, 2019

Japan-only location AR game Dragon Quest Walk becomes #2 top grossing global game

  • Sponsored
  • App Annie Series
  • Dragon Quest Walk
3 as Mobile Legends is quietly out-grossing Arena of Valor in many countries The Charticle Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
  • Honor of Kings
  • Mobile Legends
2 Retail virtual reality: What does it need, and where the hell is it? Mobile Mavens Oct 22nd, 2014

Retail virtual reality: What does it need, and where the hell is it?

  • Oculus Rift
  • Virtual Reality
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Pocket Gamer Connects London 2020 advent calendar: Day 11 EVENT Dec 10th, 2019

Pocket Gamer Connects London 2020 advent calendar: Day 11

  • Events
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213 as 51 top games in soft launch: From Marvel Super War and Disney Sorcerer’s Arena to Minecraft Earth and Tetris Royale SOFT LAUNCH Dec 9th, 2019

51 top games in soft launch: From Marvel Super War and Disney Sorcerer’s Arena to Minecraft Earth and Tetris Royale

  • Soft Launch
Updated: 23 mobile games that have generated more than $1 billion in lifetime sales BILLION DOLLAR CLUB Nov 19th, 2019

Updated: 23 mobile games that have generated more than $1 billion in lifetime sales

  • Revenue
  • Billions
  • Homescapes
Why casual games like Homescapes are adding midcore Guild community features UNITE WE PLAY Nov 7th, 2019

Why casual games like Homescapes are adding midcore Guild community features

  • Monetisation
  • Casual
  • Homescapes
1 as What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers NEW CHANNELS Nov 4th, 2019

What Tencent, Amazon and Twitch’s great PUBG Mobile content giveaway means for game developers

  • Advertising
  • PUBG
The geographic fault lines of mobile game art style CULTURAL FIT Oct 31st, 2019

The geographic fault lines of mobile game art style

  • Sponsored
  • Trends
  • Culturalisation
  • Art Style
What makes Summoners War a successful esport? NO MAGIC FORMULA Oct 31st, 2019

What makes Summoners War a successful esport?

  • Summoners War
  • Esports
as What should I pack to attend Pocket Gamer Connects Jordan 2019? And other FAQs VISIT JORDAN Oct 29th, 2019

What should I pack to attend Pocket Gamer Connects Jordan 2019? And other FAQs

  • Events
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  • PGC Jordan 2019
  • PGC Jordan
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213 as 51 top games in soft launch: From Marvel Super War and Disney Sorcerer’s Arena to Minecraft Earth and Tetris Royale SOFT LAUNCH Dec 9th, 2019

51 top games in soft launch: From Marvel Super War and Disney Sorcerer’s Arena to Minecraft Earth and Tetris Royale

  • Soft Launch
Pocket Gamer Connects London 2020 advent calendar: Day 11 EVENT Dec 10th, 2019

Pocket Gamer Connects London 2020 advent calendar: Day 11

  • Events
  • Pocket Gamer Connects
  • PGC London 2020
Updated: 23 mobile games that have generated more than $1 billion in lifetime sales BILLION DOLLAR CLUB Nov 19th, 2019

Updated: 23 mobile games that have generated more than $1 billion in lifetime sales

  • Revenue
  • Billions
  • Homescapes
1 How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay LIVEOP LEARNINGS Oct 15th, 2019

How players pushed Marvel Puzzle Quest beyond midcore to embrace competitive gameplay

  • Marvel
  • Live Operations
  • Live and Kicking
1 A Brief History of Mobile Games: In the beginning, there was Snake PRE-2000 Mar 14th, 2016

A Brief History of Mobile Games: In the beginning, there was Snake

  • Mobile History
2 Chart rush: The making of Clash of Clans MAKING OF Oct 17th, 2012

Chart rush: The making of Clash of Clans

  • Making Of
  • Clash of Clans
3 as Mobile Legends is quietly out-grossing Arena of Valor in many countries FIGHT FIGHT FIGHT Mar 8th, 2018

Mobile Legends is quietly out-grossing Arena of Valor in many countries

  • Charticle
  • MOBA
  • Honor of Kings
  • Mobile Legends
6 How does Coin Master monetise? IAP INSPECTOR Feb 7th, 2018

How does Coin Master monetise?

  • Monetisation
  • Social Casino
  • IAP Inspector
  • Monetisation Design
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Super Arcade Racing dev OutOfTheBit on not compromising on your vision PIXEL PERFECT Dec 11th, 2019

Super Arcade Racing dev OutOfTheBit on not compromising on your vision

  • Indies
  • Sponsored
  • London
Nitro Games' Maria Maunula on working with influencers HYPE BALANCE Dec 11th, 2019

Nitro Games' Maria Maunula on working with influencers

  • Influencers
  • Community
  • Speakers
  • PGC London 2020
Kukouri CEO Kim Soares on how mobile is getting harder for everyone CRUNCH TIME Dec 10th, 2019

Kukouri CEO Kim Soares on how mobile is getting harder for everyone

  • Finland
  • Speakers
  • PGC London 2020
as How the Indian mobile games market is progressing in 2019 IGDC 2019 Dec 10th, 2019

How the Indian mobile games market is progressing in 2019

  • Real-money
  • India
  • India Game Developer Conference
Burning question: what would the UK games industry look like after Brexit? QUESTION TIME Dec 9th, 2019

Burning question: what would the UK games industry look like after Brexit?

  • Politics
  • Brexit
  • Burning Question
Angry Birds’ unexpected decade-long success LIVE AND KICKING Dec 9th, 2019

Angry Birds’ unexpected decade-long success

  • Finland
  • Angry Birds
  • Live and Kicking
Matthew Buxton, Ideation lead at Mag Interactive, on how great ideas "can carve through the competition" Q&A Dec 8th, 2019

Matthew Buxton, Ideation lead at Mag Interactive, on how great ideas "can carve through the competition"

  • Speakers
  • PGC London 2020
Leverage CEO Christian Fonnesbech on how to make "games into global Brands and lasting IPs" Q&A Dec 7th, 2019

Leverage CEO Christian Fonnesbech on how to make "games into global Brands and lasting IPs"

  • Speakers
  • PGC London 2020
More
Angry Birds’ unexpected decade-long success LIVE AND KICKING Dec 9th, 2019

Angry Birds’ unexpected decade-long success

  • Finland
  • Angry Birds
  • Live and Kicking
1 How does Raid: Shadow Legends engage, retain and monetise? SHARP SHINY THINGS Mar 25th, 2019

How does Raid: Shadow Legends engage, retain and monetise?

  • Monetisation
  • Engagement
  • Retention
  • IAP Inspector
Burning question: what would the UK games industry look like after Brexit? QUESTION TIME Dec 9th, 2019

Burning question: what would the UK games industry look like after Brexit?

  • Politics
  • Brexit
  • Burning Question
Matthew Buxton, Ideation lead at Mag Interactive, on how great ideas "can carve through the competition" Q&A Dec 8th, 2019

Matthew Buxton, Ideation lead at Mag Interactive, on how great ideas "can carve through the competition"

  • Speakers
  • PGC London 2020
as How the Indian mobile games market is progressing in 2019 IGDC 2019 Dec 10th, 2019

How the Indian mobile games market is progressing in 2019

  • Real-money
  • India
  • India Game Developer Conference
What’s Good Games’ Andrea Rene on the state of mobile, Apple Arcade and 12 years in the games industry 'BUSIEST LADY IN THE BIZ' Jun 21st, 2019

What’s Good Games’ Andrea Rene on the state of mobile, Apple Arcade and 12 years in the games industry

  • Influencers
  • YouTube
  • Apple Arcade
Leverage CEO Christian Fonnesbech on how to make "games into global Brands and lasting IPs" Q&A Dec 7th, 2019

Leverage CEO Christian Fonnesbech on how to make "games into global Brands and lasting IPs"

  • Speakers
  • PGC London 2020
1 Why Jam City believes Frozen Adventures isn't just another tie-in INTO THE UNKNOWN Dec 3rd, 2019

Why Jam City believes Frozen Adventures isn't just another tie-in

  • Intellectual Property
  • Los Angeles
  • Frozen
  • Harry Potter: Hogwarts Mystery
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Pole To Win opens new game studio - Orange Rock Studios STARTING NEW Dec 11th, 2019

Pole To Win opens new game studio - Orange Rock Studios

  • Esports
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  • USA
Angry Birds celebrates 10 years with PUBG crossover and K-Swiss footwear HAPPY BIRD-DAY Dec 11th, 2019

Angry Birds celebrates 10 years with PUBG crossover and K-Swiss footwear

  • Finland
  • Angry Birds
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Five years on, Marvel Contest of Champions is still growing strongly SUPER HERO Dec 11th, 2019

Five years on, Marvel Contest of Champions is still growing strongly

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as Sports Story, Dauntless and Axiom Verge 2 headline Nintendo’s Indie World Showcase NINDIES Dec 11th, 2019

Sports Story, Dauntless and Axiom Verge 2 headline Nintendo’s Indie World Showcase

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  • Nintendo Direct
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as Black Desert Mobile launches on iOS and Android globally ANOTHER WORLD Dec 11th, 2019

Black Desert Mobile launches on iOS and Android globally

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Google Play handled 2 billion MAUs and 115 billion downloads in 2019 BIG NUMBERS Dec 10th, 2019

Google Play handled 2 billion MAUs and 115 billion downloads in 2019

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Playrix acquires Serbian game studio Eipix Entertainment ACQUISITION Dec 10th, 2019

Playrix acquires Serbian game studio Eipix Entertainment

  • Acquisition
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as Nintendo's stock price jumps to 19-month high following China Switch launch SUPER JUMP Dec 10th, 2019

Nintendo's stock price jumps to 19-month high following China Switch launch

  • China
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  • Nintendo Switch
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Pocket Gamer Mobile Games Awards 2020 finalists revealed BESTEST BEST Dec 5th, 2019

Pocket Gamer Mobile Games Awards 2020 finalists revealed

  • Awards
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Playrix acquires Serbian game studio Eipix Entertainment ACQUISITION Dec 10th, 2019

Playrix acquires Serbian game studio Eipix Entertainment

  • Acquisition
  • Russia
  • Serbia
Scopely hires Daniel Freireich as President, Games JOB NEWS Dec 5th, 2019

Scopely hires Daniel Freireich as President, Games

  • Jobs
  • London
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Update: Gameloft confirms UK studio closure and Brisbane branch layoffs DOWNSIZING Dec 6th, 2019

Update: Gameloft confirms UK studio closure and Brisbane branch layoffs

  • London
  • Shuttered
17 as Garena’s battle royale game Free Fire surpasses $1 billion of lifetime revenue EMERGING MARKETS HIT Nov 19th, 2019

Garena’s battle royale game Free Fire surpasses $1 billion of lifetime revenue

  • India
  • Top Grossing
  • Latin America
  • Esports
  • Billions
  • Southeast Asia
  • Battle Royale
  • Free Fire
Wildlife Studios secures $60 million investment to focus on talent acquisition GROWTH CURVE Dec 6th, 2019

Wildlife Studios secures $60 million investment to focus on talent acquisition

  • Investment
  • Funding
  • Brazil
Kongregate acquires battle royale game Surviv.io TEAM UP Dec 6th, 2019

Kongregate acquires battle royale game Surviv.io

  • Acquisition
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NetEase beta testing its new cloud gaming service DOWNLOAD FREE Dec 6th, 2019

NetEase beta testing its new cloud gaming service

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Seeking a job in the games industry - part two: The interview process JOBS IN GAMES Jul 8th, 2019

Seeking a job in the games industry - part two: The interview process

  • Jobs
  • Recruitment
1 Seeking a job in the games industry - part one: The application process JOBS IN GAMES Jul 1st, 2019

Seeking a job in the games industry - part one: The application process

  • Jobs
  • Recruitment
2 User acquisition for beginners: A checklist GUIDE TO UA May 21st, 2019

User acquisition for beginners: A checklist

  • User Acquisition
  • Marketing
Financing your indie games development studio - part four: Due diligence THE FINAL STEP May 1st, 2019

Financing your indie games development studio - part four: Due diligence

  • Investment
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  • Funding
  • Mobile Games University
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Financing your indie games development studio - part three: Structuring an investment deal ART OF THE DEAL Apr 26th, 2019

Financing your indie games development studio - part three: Structuring an investment deal

  • Investment
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  • Funding
  • Mobile Games University
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Financing your indie games development studio - part two: The killer pitch PITCH PERFECT Apr 10th, 2019

Financing your indie games development studio - part two: The killer pitch

  • Investment
  • Publishing
  • Funding
  • Mobile Games University
  • Business
  • Pitching
The games investor checklist: Hunting the next Supercell FINDING FUNDING Mar 29th, 2019

The games investor checklist: Hunting the next Supercell

  • Investment
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Financing your indie games development studio - Part one STUDIO FINANCE Mar 29th, 2019

Financing your indie games development studio - Part one

  • Investment
  • Publishing
  • Funding
  • Mobile Games University
  • Business
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Angry Birds celebrates 10 years with PUBG crossover and K-Swiss footwear HAPPY BIRD-DAY Dec 11th, 2019

Angry Birds celebrates 10 years with PUBG crossover and K-Swiss footwear

  • Finland
  • Angry Birds
  • Partnership
  • PUBG
  • Anniversary
Playrix acquires Serbian game studio Eipix Entertainment ACQUISITION Dec 10th, 2019

Playrix acquires Serbian game studio Eipix Entertainment

  • Acquisition
  • Russia
  • Serbia
PatronGG raises $1 million for its Kokyo esports app NEW INVESTMENT Dec 9th, 2019

PatronGG raises $1 million for its Kokyo esports app

  • Investment
  • Berlin
  • Seed Round
  • Esports
Gismart invests $500,000 in social music platform Jambl ROCKING BEATS Dec 9th, 2019

Gismart invests $500,000 in social music platform Jambl

  • Investment
  • Berlin
  • Music
Gameloft soft-launches island puzzler Disney Getaway Blast WHOLE NEW WORLD Dec 9th, 2019

Gameloft soft-launches island puzzler Disney Getaway Blast

  • Soft Launch
  • Puzzle
  • Disney Getaway Blast
Kongregate acquires battle royale game Surviv.io TEAM UP Dec 6th, 2019

Kongregate acquires battle royale game Surviv.io

  • Acquisition
  • Battle Royale
Wildlife Studios secures $60 million investment to focus on talent acquisition GROWTH CURVE Dec 6th, 2019

Wildlife Studios secures $60 million investment to focus on talent acquisition

  • Investment
  • Funding
  • Brazil
Niantic and Qualcomm sign multi-year deal for AR gaming tech EYE TO EYE Dec 6th, 2019

Niantic and Qualcomm sign multi-year deal for AR gaming tech

  • Augmented Reality
  • Partnership
  • Pokémon Go
More
Casual drives downloads but competition is what you need for monetisation PVP = $$$ Dec 11th, 2019

Casual drives downloads but competition is what you need for monetisation

  • Sponsored
  • Hypercasual
  • App Annie Series
  • Sand Balls
The battle pass is a hot trend in mobile games that looks like it’s here to stay MONTHLY CUT Dec 10th, 2019

The battle pass is a hot trend in mobile games that looks like it’s here to stay

  • Monetisation
  • Data
  • Trends
  • Battle Pass
US Black Friday mobile game spending up 25% to $70 million HAPPY HOLIDAYS Dec 6th, 2019

US Black Friday mobile game spending up 25% to $70 million

  • Revenue
  • Black Friday
  • Marvel
  • Gardenscapes
Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games FOLLOW THE PLAN Dec 6th, 2019

Soft launch to worldwide launch: 2020's Facebook UA playbook for launching new mobile games

  • User Acquisition
  • Mobile Games University
  • Soft Launch
Monster Strike leaps up global top grossing charts JAPANESE GOLD MINE Dec 4th, 2019

Monster Strike leaps up global top grossing charts

  • Sponsored
  • App Annie Series
  • Sand Balls
Japan-only location AR game Dragon Quest Walk becomes #2 top grossing global game GOTTA SPLAT THEM SLIMES Nov 29th, 2019

Japan-only location AR game Dragon Quest Walk becomes #2 top grossing global game

  • Sponsored
  • App Annie Series
  • Dragon Quest Walk
1 Candy Crush Soda Saga surpasses $2 billion in lifetime revenue SWEET SUCCESS Nov 27th, 2019

Candy Crush Soda Saga surpasses $2 billion in lifetime revenue

  • Revenue
  • Billions
  • Candy Crush Soda Saga
Roblox grosses $1 billion in mobile revenue STILL GROWING Nov 26th, 2019

Roblox grosses $1 billion in mobile revenue

  • Revenue
  • Billions
More
5 The Top 50 Mobile Game Makers of 2019 BEST OF 2019 Oct 1st, 2019

The Top 50 Mobile Game Makers of 2019

  • Top 50
Meet the indie studios coming to Pocket Gamer Connects London 2019 INDIE SHOWCASE Jan 14th, 2019

Meet the indie studios coming to Pocket Gamer Connects London 2019

  • Indie Showcase
  • PGC London 2019
  • Pocket Gamer Connects
  • meet the indies
Disney shuts down Star Wars: Rivals, Honor of Kings takes $3.5bn in revenue and Tencent unveil Lego Cube HOT FIVE Sep 24th, 2018

Disney shuts down Star Wars: Rivals, Honor of Kings takes $3.5bn in revenue and Tencent unveil Lego Cube

  • Hot Five
5 things we learned at Devcom and Gamescom 2018 GETTING KOLSCH WITH THE INDUSTRY Aug 31st, 2018

5 things we learned at Devcom and Gamescom 2018

  • Gamescom
  • Conference Learnings
  • Devcom
4 The Top 50 Mobile Game Developers of 2018 BEST OF 2018 Aug 21st, 2018

The Top 50 Mobile Game Developers of 2018

  • Gamescom
  • Top 50
  • Fortnite
AR, VR and the Pixel 2: Google's Live Launch GOOGLE EVENT Oct 5th, 2017

AR, VR and the Pixel 2: Google's Live Launch

  • Virtual Reality
  • Augmented Reality
  • Daydream
  • Pixel
9 Top 50 Mobile Game Developers of 2017 BEST OF 2017 Sep 29th, 2017

Top 50 Mobile Game Developers of 2017

  • Top 50
12 Top 50 Mobile Game Developers of 2016 BEST OF THE BEST May 3rd, 2016

Top 50 Mobile Game Developers of 2016

  • Going Global
  • Brands
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  • Stasis
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Count of active applications in the App Store

Total Active App (currently available for download): 4,153,178

Total Inactive Apps (no longer available for download): 214,010

Total Apps Seen in US App Store: 4,367,188

Number of Active Publishers in the US App Store: 1,093,394

Details

Application Category Distribution

Most Popular Categories

  1. Games (926,863 active)
  2. Business (420,211 active)
  3. Education (360,557 active)
  4. Lifestyle (357,863 active)
  5. Utilities (245,852 active)
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Jon Walsh

President, Upsight
www.pocketgamer.biz/people/338/jon-walsh/
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Last Updated: Jan 28th, 2016
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Articles featuring Jon Walsh

Articles featuring Jon Walsh

PG Connects San Francisco 2017 speaker spotlight: Upsight President on advanced ad strategies SPEAKER SPOTLIGHT Jun 23rd, 2017

PG Connects San Francisco 2017 speaker spotlight: Upsight President on advanced ad strategies

Jon Walsh offers his opinion before his big talk at PGC

  • Speaker Spotlight
  • PGC
  • PGC San Francisco
Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton UPSIGHT ACQUISITION Jan 28th, 2016

Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton

Terms of the deal not disclosed

  • Analytics
  • Advertising
  • Monetisation
  • San Francisco
  • Acquisition
  • Mediation
Video: Making the most of monetisation MONETISATION MATTERS Dec 9th, 2015

Video: Making the most of monetisation

Make a plan and strike the right balance

  • Monetisation
  • PGC
  • User Experience
  • PGC Video
  • PGC San Francisco
Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising DIFFERENT STROKES Oct 8th, 2015

Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising

Monetizer Mavens are nothing if not dynamic

  • Monetisation
  • Pricing
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  • Monetizer Mavens
  • Star Wars Uprising
2 AdRally boosts MMX Racing ad ARPDAU by 46% AD THIS UP Aug 7th, 2015

AdRally boosts MMX Racing ad ARPDAU by 46%

UK studio Hutch has a new ad mediation strategy

  • Monetisation
  • London
  • Mediation
  • ARPDAU
  • Ad Tech
Western devs should look east to improve monetisation, says Fuse Powered's CEO NEW TRICKS Jul 1st, 2015

Western devs should look east to improve monetisation, says Fuse Powered's CEO

What to expect at PG Connects San Francisco 2015

  • Speaker Spotlight
  • PGC
2 Why the immediate success of Fallout Shelter can't be sustained SHELTER OR SHANTY? Jun 23rd, 2015

Why the immediate success of Fallout Shelter can't be sustained

Our Monetisation Mavens think long-term

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  • Sustained Success
From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes? BEHAVIOURAL TYPES Jun 3rd, 2015

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?

Monetizer Mavens ponder the power of labels

  • Mavens
  • Monetizer Mavens
  • Whales
  • Archetypes
Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization A WORD FROM OUR SPONSORS May 1st, 2015

Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization

Monetizer Mavens go ad-funded

  • Advertising
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  • Mavens
  • Monetizer Mavens
  • Crossy Road
  • Tap Titans
The challenges and opportunities for Nintendo as it makes the great leap to mobile SWOT Mar 25th, 2015

The challenges and opportunities for Nintendo as it makes the great leap to mobile

The Monetization Mavens consider the u-turn

  • Monetisation
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  • Great Leap
1 Forget monetisation - F2P success is all about retention and engagement HEART OF THE MATTER Mar 17th, 2015

Forget monetisation - F2P success is all about retention and engagement

Monetizer Mavens rethink their core

  • Monetisation
  • Engagement
  • Mavens
  • Retention
  • Monetizer Mavens
1 2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change MONETIZER MAVENS Dec 29th, 2014

2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

Future trends from the remembrance of things past

  • Advertising
  • Core Gaming
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  • Hearthstone
  • Mavens
  • Monetizer Mavens
  • 2014 In Review
  • Stasis
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Fuse Powered buys Corona Labs to offer a one-stop shop for mobile development and monetisation DEAL Nov 4th, 2014

Fuse Powered buys Corona Labs to offer a one-stop shop for mobile development and monetisation

Consolidation extended

  • M&A
  • Consolidation
  • Palo Alto
  • Toronto
On F2P games' moral core, ability to unlock creative freedom and redistribute wealth MONETIZER MAVENS Oct 30th, 2014

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

Our Monetizer Mavens lead the fightback

  • F2P
  • Mavens
  • Monetizer Mavens
  • Ethics
Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy OPINION Sep 23rd, 2014

Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy

New ways to measure player behaviour

  • Analytics
  • Monetisation
  • Data
  • ARPU
  • Retention
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