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Last Updated: Jan 28th, 2016

Articles featuring Jon Walsh

Articles featuring Jon Walsh

PG Connects San Francisco 2017 speaker spotlight: Upsight President on advanced ad strategies

SPEAKER SPOTLIGHT Jun 23rd, 2017

PG Connects San Francisco 2017 speaker spotlight: Upsight President on advanced ad strategies

Jon Walsh offers his opinion before his big talk at PGC

Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton

UPSIGHT ACQUISITION Jan 28th, 2016

Analytics platform Upsight widens its market to ad mediation with Fuse Powered acquisiton

Terms of the deal not disclosed

MONETISATION MATTERS Dec 9th, 2015

Video: Making the most of monetisation

Make a plan and strike the right balance

Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising

DIFFERENT STROKES Oct 8th, 2015

Discussing Kabam's use of dynamic IAP pricing in Star Wars: Uprising

Monetizer Mavens are nothing if not dynamic

AdRally boosts MMX Racing ad ARPDAU by 46%

AD THIS UP Aug 7th, 2015

AdRally boosts MMX Racing ad ARPDAU by 46%

UK studio Hutch has a new ad mediation strategy

NEW TRICKS Jul 1st, 2015

Western devs should look east to improve monetisation, says Fuse Powered's CEO

What to expect at PG Connects San Francisco 2015

Why the immediate success of Fallout Shelter can't be sustained

SHELTER OR SHANTY? Jun 23rd, 2015

Why the immediate success of Fallout Shelter can't be sustained

Our Monetisation Mavens think long-term

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?

BEHAVIOURAL TYPES Jun 3rd, 2015

From Whales and Dolphins to Money Dodgers and Explorers: What's the point of player archetypes?

Monetizer Mavens ponder the power of labels

Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization

A WORD FROM OUR SPONSORS May 1st, 2015

Why in-game ads - native, video and brands - will unlock the next wave of F2P monetization

Monetizer Mavens go ad-funded

The challenges and opportunities for Nintendo as it makes the great leap to mobile

SWOT Mar 25th, 2015

The challenges and opportunities for Nintendo as it makes the great leap to mobile

The Monetization Mavens consider the u-turn

Forget monetisation - F2P success is all about retention and engagement

HEART OF THE MATTER Mar 17th, 2015

Forget monetisation - F2P success is all about retention and engagement

Monetizer Mavens rethink their core

2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

MONETIZER MAVENS Dec 29th, 2014

2014 in Review: Monetizer Mavens on Hearthstone, chart stasis, and waiting for the next big change

Future trends from the remembrance of things past

DEAL Nov 4th, 2014

Fuse Powered buys Corona Labs to offer a one-stop shop for mobile development and monetisation

Consolidation extended

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

MONETIZER MAVENS Oct 30th, 2014

On F2P games' moral core, ability to unlock creative freedom and redistribute wealth

Our Monetizer Mavens lead the fightback

Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy

OPINION Sep 23rd, 2014

Why you should be using Linear, Cumulative and Secondary Indexes to optimize your IAP strategy

New ways to measure player behaviour

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