Speaker Spotlight: AppAgent CEO Peter Fodor on creating media plans for mobile games

We catch up with Fodor ahead of his talk at Pocket Gamer Connect Helsinki

Speaker Spotlight: AppAgent CEO Peter Fodor on creating media plans for mobile games

Peter Fodor is the Founder and CEO of AppAgent. At Pocket Gamer Connects Helsinki on September 11th to 12th he'll be discussing how to create a media plan for a mobile game.

Click here to get more info on the show and to buy your tickets.

Peter Fodor started in advertising at the renowned agency Leo Burnett but switched to mobile gaming at 30.

After running his own gaming studio, Fodor founded a mobile growth consultancy AppAgent which helps clients grow their user base and revenue.

Clients include top 50 games publishers Wooga or Innogames, rapidly expanding Small Giant Games, triple-A console games publisher CI Games, and Payday creators Starbreeze. Fodor's strengths are in strategy planning and connecting the dots. What does your role at the company entail?

Peter Fodor: Personally, I’m annoyingly passionate about all parts of growing the apps but my team is glad that as a CEO I’m mostly busy with new business, creating the best conditions for achieving great results, and building a network of contacts (ping me at Twitter @petrfodor if you want to meet at PGC).

What do you think have been the most exciting developments in gaming since the last Pocket Gamer Connects Helsinki?

It looks like there’s a massive gaming hit every year around the date of PGC in Helsinki. I remember the craziness around Pokemon Go back in 2016 when the Suomenlinna island was flooded by Pokemon catchers. The next year, HQ Trivia was just released on iOS and today it’s Fortnite and the battle royale genre. The pattern I see is “multiplayer games” and the clear shift from rather casual to truly competitive gaming over the years. It’s obvious why so many companies push hard on esports, just look at the recently announced Clash Royale League aiming at the gaming pros.

What are your thoughts on the way the industry has grown in the last 12 months?

I see a trend of consolidation which can be compared to the movie industry. There are only handful of big studios which control the production of major movie blockbusters and then there’s an indie scene. The diminishing “middle class” is the result of growing demands on the production and marketing of games, where only 1% of publishers control 94% of revenues in stores. The above-mentioned trend of competitive gaming will only accelerate this consolidation trend. The cost for having a significant number of concurrent users is just way too high for most of the publishers out of the top 100.

What do you think the next 12 months in mobile gaming are going to look like?

The market will continue to mature as more publishers focus on game genres with a high potential for top 50 grossing. That will bring more multiplayer games, possibly true MMORPG games like we know from consoles and PCs. On the marketing side, I see that more publishers will have to solve cash flow issues coming from long payback terms which will naturally create new financial products as well as raising investors or financial services.

Which part of Pocket Gamer Connects Helsinki are you most looking forward to and why?

A: I’m always super excited when I enter the conference venue and feel the vibe. The second most emotional moment is the Big Indie Pitch, which reminds me the good ole’ days when I started as an indie myself back in 2011. It's always a nice wrap up for the two fantastic days up north.

In a few short weeks the whole mobile gaming industry is set to descend on Helsinki for Pocket Gamer Connects. The event, which runs from September 11th to September 12th, is packed full of talks, tracks, networking opportunities, and more. You can read about the full conference schedule here.

There are still tickets available for the show, and if you click this link right here you'll get all the information you need on how to buy them, and what's going to be happening in Helsinki over the two days.

Contributing Editor

Harry used to be really good at Snake on the Nokia 5110. Apparently though, digital snake wrangling isn't a proper job, so now he writes words about games instead.