Tamar Polak on the shift from user-level to aggregated data

Find out more at Pocket Gamer Connects Digital #8

Tamar Polak on the shift from user-level to aggregated data

Tamar Polak is Head of CSM EMEA & Nordics at AppsFlyer.

In the past five years, Tamar has been managing and helping clients, in addition to leading the customer success team.

Tamar will be appearing at Pocket Gamer Connects Digital #8 with a presentation titled IOS14: A whole new ballgame. Tell us a bit about what you do?

Tamar Polak: World-leading mobile attribution and analytics.

What does your role entail?

Mainly managing a customer success team.

Why did you want to work in the games industry?

The gaming industry is a perfect industry: diverse, young, dynamic.

What advice would you give to anyone looking to get into the games industry?

Learn as much as you can. Try to test things and ask lots of questions.

What are your thoughts on the industry in the last 12 months?

We are moving to a more privacy-centric world looking more at aggregated data rather than user-level data. This is a huge shift for the industry. We know less about specific users and need to look more at trends from a bird’s eye view.

What do you expect to see in the next 12 months?

Predictions of users will be a key factor.

How has the games industry changed since you first started?

We are moving to a more privacy-centric world.
Tamar Polak

A lot changed! One big example is the changes made by Apple.

Which part of the Connects event are you most looking forward to?

I’m looking forward to networking. I also hope that we can meet in person again soon.

You can find Tamar at Pocket Gamer Connects Digital #8.

Join the conversation

Hear from Tamar Polak and more than 250 other expert speakers at PG Connects Digital #8, September 27 - October 1. Don’t forget to check the full conference schedule to see exactly who you could be learning from throughout the week.

It’s the perfect time to register and secure your spot as the MeetToMatch meeting platform is now live, meaning you can hop straight in and start requesting meetings with industry professionals from across the globe today.

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Aaron is the News Editor at and has an honours degree in Creative Writing.
Having spent far too many hours playing Pokémon, he's now on a quest to be the very best like no one ever putting words in the right order.