It started off as something of a juvenile diversion.
Tipped off by a reader as to the bizarre nature of Boyfriend Maker's chat mode, my 'investigation' if that's a suitable word consisted of tapping in puerile rubbish to see what the game's subject would deliver in response.
True to form, Boyfriend Maker played ball. The majority of its replies were as bizarre as they were amusing, making it easy to understand why a Tumblr blog capturing such hilarity had already taken off.
The more alarming aspect, however, was that, as my interest in poking Boyfriend Maker subsided, it became clear that even entirely innocent, almost dull questions could result in the game's chat bot delivering arguably extreme, explicit replies.
Relationship issues
Let's be clear: I'm no prude, and I'm more than aware that the responses delivered by my 'boyfriend' the most disturbing reply seemingly making reference to sexually abusing underage and unconscious subjects - have no basis in reality.
The most bizarre, alarming response I encountered
As has later become clear, such a reply has no actual connection to the game's developer, 36 You, either.
Instead, Boyfriend Maker's responses are formulated by a third-party chat engine from SimSimi that lets players contribute possible replies that, when the right trigger words are used, are pushed out to other users.
As I suggested at the time, it's a system that's open to abuse, and it's of little surprise that SimSimi's chat app itself often engages in bizarre and what some would consider offensive chat.
The difference between the two apps is, SimSimi is a chat bot that comes with an age rating of 17+ that allows players to block and report explicit replies.. In comparison, Boyfriend Maker is a sickly sweet virtual dating app clearly pitched at young girls and sporting and age rating of just 4+.
So, though the game has now been pulled, whose job should it have been to ensure the game, in its current state, never hit the App Store?
It's not you, it's not me, it's them
Firstly, though 36 You has remained silent on the issue, I think it's obvious that the developer didn't intend for its free dating sim to come loaded with such 'extreme' content.
Indeed, the chat aspect of Boyfriend Maker was only added via an update in August, and it seems likely the developer simply strapped on SimSimi's chat engine without entirely realising the adult nature of the responses it could potentially deliver.
If true, it's a daft oversight at worst. There's no reason that, with its chat mode either stripped or refined, Boyfriend Maker couldn't make a return to the App Store.
The game's innocent opening screens
Nonetheless, if 36 You didn't spot the apparent unsuitability of Boyfriend Maker for a young audience, should Apple have caught it?
The ultimate responsibility of all the apps available on the App Store lies with Apple, though I have no idea how even a company with the scale the Cupertino giant boasts can sufficiently moderate all the releases in its collection.
Lets not forget this wasn't even a new app. This was an update to an existing title that, if my play test is anything to go by, may not have shown its true colours for a good hour or so.
Indeed, such is the random nature of Boyfriend Maker's chat mode, that it's possible even several hours of testing by Apple wouldn't have highlighted the game's issues.
App attack
What's more, this is an issue without an obvious resolution.
The longer iOS remains top dog (as far as developers are concerned), the more and more apps flood into its ecosystem and the complexity of those apps, and their ability to hide any 'issues', only increases.
This is, however, one of the side effects of the 'digital revolution'.
If Boyfriend Maker had launched as a console game on a physical disk sold at retail, there are feasibly many more nets it would have had to slip through in order to make it to market.
Chances are, a publisher would have been involved, who if competent would have tested the chat mode thoroughly before attaching its name to it. Then, there's the retailer. Or, rather, several retailers, who each would have provided another opportunity to catch the game out pre-release.
That's all before you consider the fact that there are far less games making their way to retail each week than there are apps launching on Apple's platform, making the likes of Boyfriend Maker's chat mode far easier to spot.
To be frank, the more you look at the situation as it stands, the more it appears like Apple is engaging in something of a fruitless task even attempting to moderate its marketplace in the first place.
A new era
If we accept, therefore, that mistakes will happen and dodgy or explicit apps will occasionally sit proudly and initially untainted on the App Store, then we have to accept that consumers are now the new gatekeepers.
The health of any app ecosystem whether Apple's, Google's, Microsoft's or RIM's will rely on the community it attracts being active, highlighting potential issues rather than rushing to complain.
It'll also rely on people in my position the bloggers, editors and journalists taking a responsible attitude to the apps in question, reporting on the story that arises rather than looking to scandalise or trivialise the issue.
All this, however, will also depend on those platform holders being a little more open. Providing more avenues for consumers to get in contact, and having a more fluid relationship with the press.
Now, I know PocketGamer.biz isn't likely to be an Apple executive's first read on a Monday morning, but the picture painted by the Boyfriend Maker debacle would be a far clearer, far less muddy one if Apple had given its view, or talked the press through its response.
A faceless gatekeeper breeds an unconnected, disloyal and unresponsive consumer base, and also helps foster a press eager to take the company down with whatever ammunition it can get hold of, and that kind of polarised atmosphere isn't good for anybody.
Feature
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
2 hours, 3 minutes ago
Supercell’s Squad Busters ranks No. 1 for App Store game downloads in all soft launch countries
News
10 hours, 5 minutes ago
Call of Duty Warzone: Mobile generated 'just' $6.92 million in its first month
News
11 hours, 35 minutes ago
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
9 hours, 25 minutes ago
The DMA Breakdown: What does the Digital Markets Act mean for your business?
Feature
12 hours, 5 minutes ago
King’s Trevor Burrows on the power of art: "We could see our numbers literally dropping"
Feature
Apr 22nd, 2024
Tjodolf Sommestad talks AI, tips for indie devs, and a day in the life of King's president
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 17th, 2024
Monopoly GO! celebrates its first birthday and shares its behind-the-scenes story
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
11 hours, 35 minutes ago