While the debate-come-feud between Apple and Adobe continues to spill over into areas of development such as middleware, one company seems convinced it's got nothing to fear from the new terms of service about the disclosure of device data that's currently worrying advertising and analytics companies.

Who said that?

'Bango uses an anonymous, server side identifier technology that protects consumer and device information while delivering levels of accuracy not found in traditional analytics solutions,' the company states in a blog post entitled Bango Analytics – the only safe choice for iPhones.

'Applications, campaigns and websites are all measured using consistent web standard techniques, rather than complex platform specific code, which gives the app developer confidence and total control over the level of information they wish to record and ensures all data being disclosed is completely transparent.'

"Developers are currently paralysed by the new Apple rules and don't know how to proceed," commented Ray Anderson, Bango's CEO.

"Bango's unique approach gives us a way to retain the detailed measurements developer need for success, while remaining compliant with Apple's constantly changing rules."

[source: Bango]