When Canalys speculated HP's TouchPad might already be the #2 tablet on the market - thanks to its price crash - it wasn't kidding.
BlackBerry's PlayBook, billed by many as a serious challenger to iPad pre-launch, appears to have stalled post launch, according to analyst's expectations.
A sweep of opinion carried out by Bloomberg points to a first quarter shipment tally of 490,000.
Placed side by side with iPad's last quarterly shipment total of 9.25 million, and that suggests Apple's tablet is outshipping RIM's alternative by 19 to 1.
The BlackBerry burn
While it's not a disaster for the company Canaccord Genuity analyst Michael Walkley told the site RIM "hasn't given up on PlayBook", despite its "poor start" - it doesn't bode well for the firm's line up of phones.
RIM has consistently billed PlayBook as the standard bearer for all that follows, with future BlackBerry phones expected to adopt the tablet's QNX-based OS.
Still, if PlayBook isn't striking a chord with consumers, the worry is, neither will the phones.
"RIM overplayed the PlayBook in terms of its sales and prospects," added Needham & Co. analyst Charlie Wolf.
"What this really shows is that the company's prospects will depend on the next generation of BlackBerrys."
Collectively, the analysts surveyed have reduced their year one shipment projections for PlayBook to 2.2 million, while 2011 numbers will touch 1.5 million.
All aboard iPad
The news comes just as IDC reports shipments for iPad 2 hit 9.3 million in Q2 2011, taking just shy of a 70 percent share of the worldwide market a rise on the near 66 percent share Apple boasted in the previous quarter.
HP's aforementioned TouchPad also enjoyed a strong quarter according to IDC figures, with its price crash leading to close to a million sales.
However, rather than gain ground on iPad, the launch of non-Android tablets however short their life has had a major impact on Google's OS, knocking its share down to 26.8 percent from 34 percent the previous quarter.
"Apple's iOS share will continue to lead by more than 40 percentage points over Google's Android for the remainder of the year, but we expect Apple's share to fall closer to 50 percent by the end of the forecast period as manufacturers bring new tablets to market," said analyst Jennifer Song of the results.
Reading the market
In total, worldwide media tablet shipments rose by 88.9 percent sequentially and 303.8 percent year on year during the quarter, hitting a total of 13.6 million units.
"Media tablet shipments grew at a solid pace in the second quarter, led by continued strong demand for Apple products," added research director Tom Mainelli.
"We expect shipment totals to continue to grow in the third and fourth quarter, as additional vendors introduce more price-competitive Android products into the market and Apple works to maintain its dominance in the category."
In reply, e-readers saw their share dip 9 percent sequentially, though year on year figures were up 167 percent to 54. million units, led by Amazon with a 51.7 percent share.
Barnes & Noble's Nook holds second spot, with a 21.2 percent share of the market.
[source: Bloomberg/IDC]
Data & Research
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
6 hours, 23 minutes ago
Delta game emulator hits No. 1 on the App Store download charts in 35 countries
News
8 hours, 22 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
9 hours, 8 minutes ago
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
9 hours, 23 minutes ago
PocketGamer.biz Podcast - DoubleDown Interactive’s Faith Price on lifecycle marketing tips to extend your app’s lifespan
News
10 hours, 45 minutes ago
Rovio's Angry Birds environmental campaign comes in to land on Earth Day
News
8 hours, 22 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
11 hours, 23 minutes ago
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024