Plenty of iPhone developers think $0.99 is the sweet spot for their applications and games, but can they make money from it? Majic Jungle - the company behind Chopper and DuckDuckDuck - says not.
Founder David Frampton has written a blog post based on his experiences on the App Store, and he advises against dropping prices below $1.
"The biggest problem with setting an app price at the lowest possible value is that there is no room to move," he writes. "Dropping the price may seem a good revenue increase initially, but sales will tail off. Then what can you do? Nothing. Youre selling two copies a day at 99c."
He also warns that a 99-cent app will get many one-star reviews, particularly if you later try to put the price up.
Perhaps more worryingly, he points out that iPhone users are clearly much more keen to download free games, from his experience with DuckDuckDuck, which was being downloaded more than 5,000 times a day over Christmas, when he'd made it free, but then dropped to 20 sales a day when he put the price back up to $0.99.
"My stats indicate that iPhone owners are about 250 times more likely to download a free app than a 99c app," writes Frampton. "So people are way way way more keen to download whatever the crap they can get for free than anything half decent that costs a dollar."
He also points out that when games are high in the App Store charts, they can get higher with a lower price, but that if they're out of the charts, the developer will earn more revenue from a higher price.
"The App Store tail is getting fatter. 6 months ago if you werent featured, you made nothing. 4 months ago, if you werent in the top 100 you made nothing. Now
its getting better
I think it will get better still
#500 at >$2.99 is probably making a living."
He also says that Chopper is making him $500 a day at the moment. The full post is essential reading for any indie iPhone developer.
News
Contributing Editor
Stuart is a freelance journalist and blogger who's been getting paid to write stuff since 1998. In that time, he's focused on topics ranging from Sega's Dreamcast console to robots. That's what you call versatility. (Or a short attention span.)
Top Stories
News
3 hours, 6 minutes ago
The amazing companies you could meet at next week's Dubai GameExpo Summit!
Feature
4 hours, 6 minutes ago
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
7 hours, 6 minutes ago
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 17th, 2024