EA (NASDAQ: ERTS) has announced its Q2 FY10 financials, which reveal EA Mobile sales were $51 million for the three months ending September 30, 2009.

This accounts for 5 percent of EA's total revenue during the quarter, and is up 9 percent year-on-year compared to the $47 million of mobile sales posted in Q2 FY09.

Compared to Q1 FY10, sales were up 2 percent.

Unlike retail game sales, mobile sales tend to be less cyclical, making a quarter-on-quarter comparison more relevant in terms of spotting trends. Indeed, EA Mobile has been slowly but steadily growing its quarterly revenues throughout FY09 and FY10.

EA Mobile's total sales throughout FY09 were $189 million, but seem certain to break the $200 million barrier in FY10.

All these figures are provided using the standard Generally Accepted Accounting Principles (GAAP).

EA Mobile's sales for Q2 FY10 under non-GAAP - which is used to strip out one-off costs and income to try and make year-on-year comparisons easier - were $50 million.

In comparison, rival mobile publisher Gameloft's sales for the same period of time (1 July to 30 September) were €30.1 million ($45 million), although five percentage of this includes console sales via Nintendo's WiiWare and DSiWare channels.

Focus on quality

Key games released during Q2 included Command & Conquer Red Alert Mobile, Madden NFL 10, Harry Potter and the Half-Blood Prince, and G.I. Joe: The Rise of Cobra.

The company has been ramping up its releases, especially on iPhone.

Recent analysis shows it currently has 15 games in the US Top 100 Grossing chart with an average price of $6.14.

The whole of the moon

Overall sales for the whole of EA during Q2 FY10 were down 12 percent year-on-year due to revenue deferral of $359 million related to certain online-enabled packaged goods and digital content.

The company made a net loss of $391 million, up 26 percent year-on-year during the period.

Under non-GAAP rules however, Q2 sales were up 2 percent to $1.147 billion, while net income was $19 million compared to a net loss of $20 million last year.

EA also announced cost savings of $100 million per year, although its planned headcount reduction of 1,500 staff members will cost between $130 to $150 million in terms of restructuring.

Still, the company has $1.3 billion in cash and cash equivalents so it's not going bust anytime soon.