The point of its new Apps Market Report, which will be made available on a quarterly basis, is that it will provide transparency into the growth of its Android and Java wrapping technology, as well as providing a more general look into mobile game and app distribution trends.
Flexible friend
During the period January-March 2012, Flexion says 4.45 million (around $5.9 million) was spent on mobile apps via its Flexion platform.
It hosted 25.7 million free trial plays of games, resulting in 2.6 million paid transactions, giving a conversation rate of 10.1 percent from Flexion's try-before-you-buy service to a sale.
On average, Flexion says its average spend per consumer was 1.70 (around $2.30).
It finished the quarter with 527 live games of which Digital Chocolate's Crazy Penguin Catapult 2 was the top performing title; particularly on Nokia phones.
Digital Chocolate also uses Flexion on Samsung Apps, BlackBerry App World and to handle its pre-load business.
Other Flexion customers include EA, Sony Mobile and Orange.
Emerging growth
Flexion's largest market in terms of revenue was Latin America.
Broken out into larger blocks, however, the EMEA region accounted for 27 percent of Flexion's Q1 revenue, the Americas 19 percent and APAC 54 percent.
Best-performing countries in terms of consumer spend were Mexico, Brazil and Argentina, while Brazil, Russia, Indonesia, India and China are generating the fastest growth.
In terms of reach, during January, 11 million consumers used Flexion-enabled games. In February, the total was 10 million, rising to 13.7 million in March.
The company now has a lifetime cumulative total of 125 million customers, although this isn't broken down in terms of uniques.
You can find out more about Flexion's business via its website.
