As demonstrated in its impressive Q3 2009 sales figures - up 15 percent to 30.1 million - Gameloft (GFT.PA) has been unpicking its strategy for emerging markets.
This is significant as the companys mobile game sales in Asia and South America were up 29 percent in the three months ending 30th September 2009.
The foundation for this growth has been new direct agreements with operators in these territories; 10 in Southeast Asia and 9 in the Middle East.
"We have become quite aggressive in the emerging markets," said Gonzague de Vallois, Gameloft' senior vice president of publishing.
"We are not only expanding and growing, but also developing very strong relationships with the operators. We remain steadfast in our goal to maintain Gameloft's position as the market leader with the biggest distribution network."
Gameloft has a wide distribution network in the Middle East, reaching over 30 million subscribers in Jordan, Saudi Arabia, Kuwait, Qatar, Bahrain and the United Arab Emirates thanks to agreements with mobile operators such as Etisalat, Zain, Batelco, Qtel, and DU.
In Southeast Asia, Gameloft has established agreements with leading telecom companies such as Telkomsel, Idea Cellular and Dialog Sri Lanka.
News
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
Apr 19th, 2024
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
Apr 19th, 2024
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024