Having just posted Q2 2011 sales of $9 million, up 46 percent year-on-year, things are going well at Korean mobile publisher Gamevil as it builds out its external development business.

Indeed, Korean games website This is Game is reporting the company has now passed the total of 50 million mobile downloads.

As it generally operates using a paid download with in-app purchase model rather than a straight free-to-play model, this makes the total more impressive, although it will stretch back to the company's creation in 2000, and the majority of sales will be Java games for feature phone.

Big guns

Gamevil generally doesn't break out download totals in its financials, but it did point out it planned to release 21 games in Korea during 2011 and 20 games overseas.

As part of this drive to increase the number of games it releases, it recently set up a $10 million development fund.

[source: This is Game]