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GetJar hits 3 million app downloads a day

Marketplace growing 300 percent year on year

GetJar hits 3 million app downloads a day
GetJar appears to be cementing its self-proclaimed position as the second largest app marketplace in the world, with the company announcing its daily downloads have hit 3 million.

It's a figure that places GetJar behind Apple's App Store, but ahead of the Ovi Store – which currently enjoys 1.7 million downloads a day – with the marketplace stocking games and apps for Android, Blackberry, Java, iPhone, Symbian and Windows Mobile.

"We're thrilled to have reached three million downloads per day, which allows us to tap into consumers' perceptions and attitudes, and what is trending across the US and the rest of the world," said GetJar founder and CEO Ilja Laurs.

"We've seen our daily downloads grow more than 300 percent year-on-year with significant growth coming from North America, Western Europe, Asia and South Africa."

Facebook in first

As you might expect, the most popular app on offer is Facebook, with social and messaging apps in one form or another dominating GetJar's most popular app rundown.

GetJar maintains such growth is part of a wider app explosion, however, with the marketplace witnessing mainstream audiences acclimatising to the era of the app.

"As consumers move from browsing and searching to downloading and tapping, we are seeing that apps are becoming a mainstream way for people to consume content not only in the developed markets on smartphones but all over the world on all different types of handsets," Laurs says.

Worldwide wealth

The firm claims its apps have been downloaded onto 2,000 different handsets in 200 different countries, with company CMO Patrick Mork adding that its growth is spread between established and developing markets.

"We see Indian consumers downloading more productivity applications that enhance the usage of their phone compared to Americans for example and English consumers downloading more entertainment apps then Indians. Religious apps are popular in the Middle East.

"Downloads by platform are also shifting quickly. Android wasn’t even a part of our business last year. Today, it’s the second most popular platform developers are submitting on when uploading content to GetJar and we have at least three devices in our top 20 list of devices in the US that are Android powered."

The most popular handset on GetJar's network according to its US-based statistics is the Sanyo Incognito, with iPhone taking second spot.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.