Apple's Let's Talk iPhone press event failed to produce the much alluded to iPhone 5, but the iPhone 4S may be enough to secure a new batch of users, as a report from InMobi reveals the split of other device owners willing to jump ship.
The survey, carried out before Apple's press event, attempted to predict how many consumers would move to Apple's devices, should either the iPhone 5 or 4S have been announced.
The figures dont look at all promising for RIM; 28 percent of its surveyed users said they would be be interested in switching to iPhone 4S.
The outlook would have been even worse had Apple announced the iPhone 5, however, with 52 percent claiming they would make the transition.
Hold the phone
Of surveyed Android users, 27 percent said they would move to iPhone 5, while 11 percent wanted to switch to the iPhone 4S.
"Ahead of today's [sic] Apple event, we wanted to ascertain consumer take-up of an iPhone 5 versus an iPhone 4 update," said James Lamberti, VP at InMobi.
"We found that one in ten current iPhone users are likely to switch to 4S, and nearly a third of BlackBerry users will switch to the new device," he added.
"We anticipate that Android and RIM will lose market share, but at a much slower rate than they would have experienced should iPhone 5 have been announced.
"Over the last quarter, weve seen Apple lead the market in terms of mobile advertising impressions and we anticipate that todays event will continue that trend."
Ad's Apple
That trend is represented by research carried out between June 1 and August 31 2011 by InMobi's network, indicating that Apple obtained a 29 percent share of mobile ad impressions.
RIM managed second place with 17 percent, whilst Nokia beat HTC to third with 11 percent to its 10.
However, with Android OS amassing 34 percent of the ad impression share based on OSes, Apple is in second place in that respect, with 30 percent of the share.
[source: InMobi]
Data & Research
When Matt was 7 years old he didn't write to Santa like the other little boys and girls. He wrote to Mario. When the rotund plumber replied, Matt's dedication to a life of gaming was established. Like an otaku David Carradine, he wandered the planet until becoming a writer at Pocket Gamer.
Related Articles
News
Dec 14th, 2022
Tenjin and InMobi’s monetisation report shows short-term effects of Google Play’s new ad policy
Top Stories
News
11 hours, 20 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
Feature
12 hours, 37 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024