Intel might be the world's largest manufacturer of microprocessors, but its market share in the mobile and tablet markets is virtually non existent.
Most OEMs have chosen to equip their devices with ARM-based variants (Qualcomm, TI and Nvidia notable examples), but Intel is hoping the launch of the new Atom Z670 codenamed Oak Trail, and just revealed at the Intel Developer Forum event in Beijing will start a land grab for the firm in the coming months, at least when it comes to tablets.
Wintel
"You won't find a lot of Intel-based tablets on the shelves at the moment," remarked Intel's marketing manager for notebook and tablets Kevin O'Donovan, according to the BBC.
"2011 is about becoming relevant."
Oak Trail's selling point is that it's smaller and uses less power than previous Atom chips. As a result, it sports a longer battery life. There's also the question of Intel's marketing muscle.
The company states a total of 35 tablets and smartphones will come equipped with Oak Trail before the end of 2011.
Able to support both Android and MeeGo operating systems, Intel is aiming to gain support across the tablet spectrum. Crucially, Oak Trail is also Windows 7 compatible, meaning the firm is likely to snap up support from many OEMs looking to sell tablets running Microsoft's OS.
Clients already committed to Oak Trail include Fujitsu, Lenovo, Razer, Viliv and Evolve III, with the first devices expected this May.
[source: MobileBeat]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
Apr 19th, 2024
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
Apr 19th, 2024
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
Apr 19th, 2024
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024