Mobile monetisation outfit PlayHaven has beefed up its analytics smarts, acquiring the team behind Staq.io.
Founded by Massimo Andreasi Bassi, Luca Martinetti, and Francesco Simoneschi, three Italians now living in San Francisco, the start-up graduated through Microsoft Accelerator.
It offers real-time analytics based on what it calls 'critical player data'.
PlayHaven says the addition of the team will enable it to accelerate development of the data analysis capabilities of its platform.
It's currently tracking more than 10 billion in-game events for clients such as Glu Mobile, NaturalMotion, Namco Bandai and Sega.
Max Attack
"Staq.io built a truly innovative technology and we see this as a huge step forward in our mission to help developers solve the challenges unique to mobile gaming," said PlayHaven CEO
"We both believe that real-time data analysis - particularly in the fast-changing environment of mobile - is the foundation for lifetime value maximisation and look forward to helping developers capture all of their opportunities."
"We started Staq.io with the goal of bringing valuable insights to developers struggling to make sense of their users and understanding how they want to be engaged," added Massimo Andreasi Bassi, Staq.io's CEO.
"Data is core to every game developer's success and we're excited to join forces with PlayHaven where we will continue solving the same set of problems we're passionate about."
Prior to Staq,io, the co-founders started DomainsBot, a SaaS company for the domain industry.
Deal
Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
Related Articles
Top Stories
News
8 hours, 1 minute ago
Apple reins in Vision Pro plans following dwindling demand and disappearing apps
News
9 hours, 35 minutes ago
FTC bans noncompete work clauses to encourage entrepreneurialism and higher pay
News
10 hours, 35 minutes ago
The amazing companies you could meet at next week's Dubai GameExpo Summit!
Feature
11 hours, 35 minutes ago
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Feature
Apr 24th, 2024
Mobile Mavens: Analysts share insights on Embracer Group's "rapid dissolution", "mature" split and nervy future
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
News
Apr 17th, 2024