Indeed, as Google will attest, having the backing of the world's largest OEM is unlikely to do your platform any harm.
More pleasing to those at the Redmond giant, however, will be the suggestion that the Finnish firm is set to hold on to and even expand - its share of the market over the next five years, carrying Microsoft's OS along with it.
Two way tussle
That's according to a renewed mobile market projection laid out by Pyramid Research, which suggests mobile handset sales over the next five years will hit 8.3 billion units, peaking at more than 1.8 billion sold in 2015 alone.
Most interesting, however, is the split between Android and Windows Phone 7 the firm lays out.
Though Nokia is set to remain top dog, it's advocates of Google's OS that will drive the market forward.
Pricing power
"In the smartphone space, ZTE, Huawei, LG, Samsung and Sony Ericsson will see the highest double-digit growth between 2010 and 2015," senior analyst Stela Bokun says on the firm's website.
"That speaks volumes about the demand for Android smartphone models that the global smartphone market will experience in the next five years."
Bokun claims that vendors of low-end smartphones ZTE and Huawei the most notable exponents and OEMs with a variety of devices on offer at different price points will be best placed to take advantage of a consumer base keen to spend less on upgrading their handsets.
As a whole, Pyramid Research claims sales of mobile handsets will amount to a cumulative revenue opportunity of $1 trillion between 2010 and 2015, with most growth coming from the Middle East and Africa and Asia-Pacific regions.
[source: Pyramid Research]
