Executives at Sony and Nintendo have had so much practice at sticking their heads in the sand when it comes to mobile games, they've almost made it an art form. 

Sony has particular form, its initial response to the rise of iPhone games being a campaign of ill-advise ads depicting them as juvenile and simplistic.

And, as expressed in an interview on Gamasutra, it seems SCEA CEO Jack Tretton hasn't changed his tact any in the years since.

Tretton trash talks

"If I open a movie theatre next door [to a theatre] and start charging 50 cents per ticket, but I'm showing you things I filmed with my camcorder, I don't think it's a threat to the theatre charging $13 per ticket," Tretton told the site.

"It's about people having reasonable expectations. I don't think we're training people to pay $5 for games. The cream always rises to the top."

Tretton's stance is all the more interesting, given many commentators have already remarked upon PS Vita's shift towards the mobile market, featuring the kind of social features commonplace on smartphones.

Nonetheless, as was Microsoft's position when Wii launched, Tretton believes the popularity of smartphones will lead to gamers making the leap from their mobiles to more intensive formats, like PS Vita.

"For every consumer you lose to a tablet or smart phone, there are three consumers that became interested in gaming in a simple form," he concluded.

"And those people might be able to be migrated into a sophisticated gamer. We look at that as being the opposite of a threat, but an opportunity."

[source: Gamasutra]