Innovation in the mobile advertising sector continues apace. German monetisation outfit SponsorPay has announced the launch of mobile-optimised cost-per-action (mCPA) campaigns on its network.

Allowing it to diversify from the standard per-install model, co-founder and CRO Janis Zech said this will enable its partners to significantly improve their in-game monetisation across iOS, Android and Windows Phone.

It includes mobile video ads, Android-focused engagement campaigns, and the ability to offer interactive advertising such as surveys and trials from renowned brands that are optimised for a mobile interface, and in some cases, mobile-only.

Building the team

In addition, SponsorPay has hired Tehyon Kim as veep of developer relations. Previously, he was director of publishing sales at rival Tapjoy.

"Tae is impressively results-driven and committed, which makes him the perfect fit for us," said Andreas Bodczek, SponsorPay's CEO.

"His vast network, understanding of developers' needs and knowledge of the mobile and games industries will further accelerate our growth."

A virtual currency monetisation specialist for online and mobile games and social apps, SponsorPay gives users access to virtual currency or premium features through participation in targeted advertising offers.

[source: SponsorPay]