Amazon has now formally released in-app purchases for its Appstore for Android.
And it hasn't taken long for developers who have been using a beta version of the technology for the past couple of months to highlight their success.
Social mobile publisher Storm8 (which also includes the TeamLava label) has announced that during March its free-to-play games did over $700,000 of IAP sales on the store.
Top slots
The company says that of the 10 games it's released on Amazon, four are in the top five spots in terms of the most popular free game chart.
"We've found the Amazon Appstore for Android to be a world-class service for marketing and merchandising," said Perry Tam, Storm8's CEO.
"We were impressed with how quickly we were able to integrate our games with the Amazon Appstore, and we saw the revenue benefits immediately.
"Revenue for the first title we tested quickly grew more than 1,000 percent and the more recent titles have done even better. We'll be bringing much more of our catalog to Amazon in the near future."
[source: Marketwatch]
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Contributing Editor
A Pocket Gamer co-founder, Jon is Contributing Editor at PG.biz which means he acts like a slightly confused uncle who's forgotten where he's left his glasses. As well as letters and cameras, he likes imaginary numbers and legumes.
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