It's raised $51 million in 2011, is rumoured to have annual revenues of more than $100 million, and has put Apple's nose out of joint on more than one occasion with its innovative and aggressive business, but mobile advertising and monetisation outfit Tapjoy isn't stopping anytime soon.

It's just hired Peter Dille, previously Sony Computer Entertainment America's high profile SVP of marketing and PlayStation Network.

When he left Sony in March, he was responsible for all PlayStation marketing efforts in North America and also managed the operations of the PlayStation Network. In two stints at the company, he was also involved in the launch of the first PlayStation and PlayStation 3, inbetween working at publisher THQ.

Joining other new recent new hires at Tapjoy such as CFO Al Wood, and VP and GM, Asia-Pacific, Larry Berkin, Dille will take the role of chief marketing officer.

Go with the flow

"Peter has proven operating chops in the interactive entertainment industry and we are absolutely thrilled to bring Peter's depth of experience to the Tapjoy team as we continue our rapid expansion," said Mihir Shah, Tapjoy's CEO.

"Peter's success with gamers and networked communities, and his dedication to providing the highest quality user experiences, will serve us tremendously as we continue to grow our service offerings, expand into new markets, and build the Tapjoy brand throughout the world."

"The mobile space is poised for continued hyper-growth, and I'm looking forward to helping the team build its core business globally as well as begin to leverage the Tapjoy network's incredible reach with consumers," Dille added.