Madfinger Games' free-to-play FPS Dead Trigger is generating 48 percent more revenue on iOS since the company decided to integrate Tapjoy's monetisation solutions.
On Android, Tapjoy integration led to an increase in revenues of 66 percent.
As such, Madfinger Games is now reaping an average revenue per daily active user (ARPDAU) of 3c from Tapjoy's monetisation mechanics alone, which sit alongside Madfinger's own in-app purchasing options in-game.
Sound advice
Madfinger originally approached Tapjoy as part of its effort to better monetise Dead Trigger's non-paying users.
Unsurprisingly, Tapjoy recommended that Madfinger integrate its monetisation solutions, which reward users who look at ads, watch videos or install other apps with free in-game gold.
Today, Tapjoy accounts for 60 percent of the total revenue Dead Trigger generates on Android, and 32 percent of the revenue it generates on iOS.
A joy and a pleasure
Given that Dead Trigger was already a successful game, despite its well-documented problems with piracy, Madfinger Games is naturally pleased with the outcome of this partnership.
"It has been an absolute delight working with Tapjoy," said Madfinger Games CEO Marek Rabas.
"Integrating them into our Dead Trigger game was a great decision and our revenue has increased significantly thanks to them."
Top Stories
News
11 hours, 8 minutes ago
Cécile Russeil takes the helm at Ubisoft as EVP of comms, DEI, HR, and legal
Feature
12 hours, 25 minutes ago
"Gaming in MENA is just starting. Investment will bring more attention to the region and create more opportunities"
Feature
Apr 24th, 2024
48 top mobile games in soft launch: Squad Busters, CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, and more
Events
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Popular Stories
News
Apr 23rd, 2024
Supercell’s Squad Busters soft launches today with over 100,000 Google Play downloads
Feature
Apr 24th, 2024