While Pocket Gamer was privy to some of the early details regarding Unity's link up with Sony Ericsson's forthcoming Xperia Play, further news has come to light regarding the alliance between the two firms.
As well As Unity serving up games for the handset through Union its newly formed business unit, focused on driving games built on its technology out to platforms Sony Ericsson has committed to giving said titles pride of place on the device.
A union for Union
In short, Union games will be pushed by the firm via its 'recommender app', giving the first three titles in line - Racer by Luma Arcade, Guerilla Bob by Angry Mob Studios and AirAttack HD by Art in Games a much needed bit of early promo.
"This collaboration with Union and Unity Technologies provides our consumers with access to a vast library of high quality games," said head of marketing at Sony Ericsson, Steve Walker.
"Unity Technologies' development platform empowers content creators to maximise the Xperia Play's gaming focus and through Union, we can market a large portfolio of quality releases to our customers."
Sweet Sony Ericcson
The deal with Sony Ericsson is one of the first of its kind for Unity's Union venture, which was announced back in November.
With the firm looking to get Unity enabled titles out to as many platforms as possible, securing a sweet spot on what's being pitched as the most important gaming handset on Android to date - better known as PlayStation Phone to its friends could be quite a coup.
"Sony Ericsson has a beautiful, ground-breaking gaming smartphone on its hands with the Xperia Play," said Union GM Brett Seyler.
"Through our partnership with Sony Ericsson and Union, we look forward to working with our developers to deliver mind-blowing gaming experiences for consumers, taking advantage of the Xperia Plays brilliant input design and powerful hardware."
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Related Articles
Top Stories
News
10 hours, 13 minutes ago
Delta game emulator hits No. 1 on the App Store download charts in 35 countries
News
12 hours, 12 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
News
12 hours, 58 minutes ago
Get practical tips into key game development tools and methodologies at the Dubai GameExpo Summit
News
12 hours, 12 minutes ago
Week in Views - The search for skills, billion dollar birthdays and terrific transmedia
Feature
Apr 19th, 2024
New release roundup: Take That: This is Life, Neopets: Tales of Dacardia, Persona 5: The Phantom X and more
Feature
Apr 19th, 2024
Speaker Spotlight: Xsolla's Chris Meredith on making the most of D2C and today's revenue opportunities
Events
Arts DAO Fest 2.0 | Middle East | Apr 20th |
App Promotion Summit London | Europe | Apr 25th |
Esports Future Summit | Middle East | Apr 27th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
The MENA Games Industry Awards 2024 | Middle East | May 2nd |
GameDev Atlantic 2024 | May 4th | |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Popular Stories
Feature
Apr 15th, 2024
46 top mobile games in soft launch: CSR 3, Plants vs. Zombies 3, LEGO Hill Climb Adventures, Candy Crush Blast, and more
News
Apr 17th, 2024