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Unity Technologies closes $12 million funding round as firm targets Asian expansion

Moving beyond Brighton and Stockholm

Unity Technologies closes $12 million funding round as firm targets Asian expansion
True to talk, Unity Technologies has closed its second round of investment, with both new and existing backers serving up a total of $12 million.

The round, which was led by Chinese firm WestSummit Capital, will fuel Unity's global intent the company claims, with the firm having recently opened offices in Brighton in the UK and Swedish capital Stockholm.

Growing global

"We've been accelerating our growth on all fronts," said co-founder and CEO David Helgason.

"First, we've been hiring stellar engineers at an accelerating clip in order to help Unity developers amaze their users. Second, we've been introducing new initiatives, like our Asset Store digital content marketplace and Union game distribution service.

"Third, we've been expanding into verticals such as Military and Visual Simulations, Gambling, and Media and Brand Companies, which already make up a significant portion of our revenues.

"Fourth, we've doubled the team in the last year across six offices worldwide and are setting up shop in Asia to help our rapidly expanding developer base there make better use of the Unity platform."

Eyes on Asia

As a result of the investment, WestSummit Capital founding partner and MD Raymond Yang will join Unity's board as the company looks to Asia for expansion – a territory Yang naturally knows much about.

"Unity's cross platform solution has been highly regarded as the best 3D game development platform among China developers and enabled them to develop highly differentiated gaming products," added Yang.

"We see China as the largest growing market for Unity Technologies, and we are strategically well positioned to help the company further penetrate the market and realise the full potential of doing business in China."

Speculation ealier in July about the investment, which also included iGlobe Partners and Sequoia Capital, valued the company at more than $200 million.

With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.