Following on from the launch of Google's in-app billing system for Android Market, mobile infrastructure specialist Urban Airship has made public its own monetisation tool for the OS.
The firm's IAP platform simply named In-App Purchase has been developed in conjunction with Google and is designed to go beyond the self-imposed limits of Android's first-party solution.
As such, developers who employ the platform will be able to equip their titles with downloadable content that exceeds Google's 25MB limit, with delivery of the files handled via Urban Airship's own servers. It uses Android Market's one-click billing.
Flying high
"A lot of people are still talking about app downloads and tossing around some big numbers," said CEO Scott Kveton
"But true success on mobile comes from increased user engagement and the ability to turn a profit with an app. Our customers have been anxiously awaiting a user-friendly way to monetise on the Android platform and we are thrilled to be able to offer it now with our latest cross-platform offering."
Urban Airship has previous in the IAP market, having originally launched a similar solution for iOS, dubbed StoreFront, back in August 2009.
To date, the company has facilitated 2.8 million transactions a number that it expects to grow at a much faster rate now it's added Android to its line up.
It also offers Embedded Push, an alternate push notification system for Android.
[source: PRWeb]
News
With a fine eye for detail, Keith Andrew is fuelled by strong coffee, Kylie Minogue and the shapely curve of a san serif font.
Top Stories
News
11 hours, 26 minutes ago
Pocket Worlds’ Highrise surpasses 40 million users as it unveils new development tools
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Feature
Mar 25th, 2024
Hot Five: Epic’s app store plans, Turkey’s tax exemptions, and Call of Duty Warzone: Mobile finally releases globally
Events
Mobidictum Network Lisbon April 2024 | Europe | Apr 16th |
HIT Games Conference Istanbul 2024 | Apr 18th | |
App Promotion Summit London | Europe | Apr 25th |
Dubai GameExpo Summit 2024 | Middle East | May 1st |
Mobidictum Meetup Berlin May 2024 | Europe | May 7th |
Mobidictum Meetup Tallinn May 2024 | Europe | May 21st |
Israel Mobile Summit 2024 | Middle East | Jun 6th |
Mobidictum Meetup Barcelona September 2024 | Europe | Sep 1st |
Popular Stories
Feature
Mar 25th, 2024
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Interview
Mar 22nd, 2024